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[SINGAPORE] It took a while, but Louis Vuitton is finally introducing its cosmetics line, debuting with lipsticks, lip balms and eyeshadows, available online from Monday (Aug 25) and in global stores from Aug 29.
Customers in China will get first dibs from Aug 20, though.
Louis Vuitton fans have new things to spend on. PHOTO: LOUIS VUITTON
Behind the collection is Pat McGrath, an influential figure in the makeup world who has been working backstage for the French brand’s fashion shows for over two decades.
“The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty,” says McGrath, who is creative director of cosmetics, La Beaute Louis Vuitton.
The 896 Monogram Rouge is a signature colour for Louis Vuitton.
The collection will kick off with 55 shades of LV Rouge lipsticks – a subtle nod to the Roman numerals for the brand’s acronym, LV – across two finishes. There will be 27 creamy satin hues and 28 velvety matte shades, each promising to deliver “richly pigmented colour”.
The lipsticks are formulated with upcycled waxes from rose, jasmine and mimosa flowers, so they carry a distinct fragrance. They are also enriched with shea butter and hyaluronic acid that are supposed to provide long-lasting comfort, as well as 12-hour-long wear for the matte finish and 24-hour hydration for the satin one.
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There are also 10 LV Baume shades of lip balms scented with mint and raspberry, and eight LV Ombres eyeshadow palettes. Each palette comprises four eyeshadows – three everyday shades and one with “a standout hue that shifts the mood, adds dimension, or ignites a spark of luxurious glamour”.
The eyeshadows cover six finishes, from ultra-matte to gleaming glitter.
“The eyeshadows really set the tone for La Beaute Louis Vuitton – they are bold, intentional, and made to be remembered,” says McGrath.
The cosmetics are packaged in cases created by German industrial designer Konstantin Grcic. PHOTO: LOUIS VUITTON
The cosmetics come in aluminium and brass cases created by German industrial designer Konstantin Grcic. Among other features, he designed a monogram lipstick bullet with the name of the colour engraved on the refill, a window at the top of its casing so the shade can be viewed, and a floral motif lock system that allows only lipsticks and eyeshadows from La Beaute Louis Vuitton to be housed in these cases.
Louis Vuitton’s lipsticks and lip balms are priced at S$220 each, with refills costing S$94 apiece. Eyeshadow palettes will set you back S$345, with refills at S$125. There are also eyeliner brushes at S$140, and shading and blending brushes at S$155 each.
While these cosmetics are the first for the maison, the luxury brand has made vanity cases and beauty tools such as tortoiseshell hairbrushes, carved ivory mirrors and compacts and glass perfume flacons since the 1920s.
Among the items preserved in the maison’s archives are a 1925 bespoke vanity made for the soprano Marthe Chenal and a toiletry case created for the Polish composer, Jan Paderewski.
Go the whole hog with Louis Vuitton’s vanity trunk makeup station. PHOTO: LOUIS VUITTON
Along with La Beaute’s launch, the maison has created a vanity trunk – a makeup station that “pays homage to both Louis Vuitton’s early 20th-century beauty commissions and McGrath’s modern-day backstage beauty station”.
A dedicated line of small leather goods featuring the brand’s iconic monogram canvas has also been designed to go with the products. Limited-edition lipstick pouches and beauty cases will be released in three signature shades as well.
A lipstick trunk in the brand’s iconic monogram canvas. PHOTO: LOUIS VUITTON
There are limited-edition lipstick pouches in the mix. PHOTO: LOUIS VUITTON
The brand is positioning the products in its new beauty line as keepsakes and objects of desire. These will add to the Louis Vuitton ensemble of the brand’s diehard fans, while those with more modest budgets will find a less forbidding entry point into the maison’s universe.
Last month, LVMH, which owns Louis Vuitton, reported a first-half profit that fell 15 per cent to 9.01 billion euros (S$13.5 billion). While its fashion and leather goods sales fell 9 per cent in the second quarter, its beauty sales grew 1 per cent.
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