Louis Vuitton Makes Its Foray Into Cosmetics With La Beauté

It’s a big day for the beauty community as Louis Vuitton makes its inaugural foray into cosmetics as the Maison just launches La Beauté Louis Vuitton—a collection that transcends mere pigments and powders, elevating makeup to the realm of heirloom artistry. Drawing from its 170-year legacy of wanderlust and exquisite craftsmanship, this debut line reimagines beauty as an intimate voyage, where every stroke is a narrative of empowerment, elegance, and enduring style.

Photo Credit: Courtesy of Louis Vuitton

For those of us immersed in the world of luxury beauty, Louis Vuitton’s entrance feels like a long-awaited homecoming. Founded in 1854 as a purveyor of revolutionary travel trunks, the brand has always whispered tales of glamour through its designs. Those early flat-topped cases, engineered for the jet-setters of yesteryear, often included secret nooks for precious perfumes and grooming essentials, ensuring that sophistication accompanied every adventure. By the Roaring Twenties, as women claimed their independence, Louis Vuitton responded with bespoke vanity cases—opulent sanctuaries for brushes, compacts, and elixirs. Treasures from the archives, like the ornate vanity crafted for opera diva Marthe Chenal or the refined toiletry set for composer Jan Paderewski, both from 1925, underscore this hidden heritage. Now, La Beauté revives that spirit, blending archival inspiration with contemporary flair to create a beauty lexicon that’s as timeless as the Monogram canvas itself.

Pat McGrath

Photo Credit: Steven Meisel for Louis Vuitton

At the helm of this transformative chapter is none other than Dame Pat McGrath, DBE, the undisputed queen of modern makeup. Appointed as Creative Director for Cosmetics, McGrath infuses her three decades of groundbreaking work—from runway revolutions to editorial masterpieces—into Louis Vuitton’s avant-garde ethos. Her longstanding synergy with the House, seen in past fashion collaborations, now blooms into a permanent beauty narrative. “Beauty is about identity and emotion,” McGrath has often mused, and here, she crafts products that feel like extensions of the self: objects of desire meant to be cherished, not discarded.

Photo Credit: Courtesy of Louis Vuitton

The collection’s debut focuses on the essentials that define expression—lips and eyes—each piece a testament to meticulous detail. Leading the charge is LV Rouge, a symphony of 55 lipsticks, a clever homage to the Roman numerals for “LV.” McGrath’s curation spans 27 luminous satin finishes that impart a silky glow and 28 plush mattes for sculptural depth. These aren’t your average bullets; they’re formulated with an 85% skincare-infused base, harnessing upcycled waxes from rose, jasmine, and mimosa—blooms synonymous with Louis Vuitton’s olfactory world—alongside shea butter and hyaluronic acid. The result? Lips that enjoy 12-hour wear for mattes, 24-hour hydration for satins, and all-day comfort, proven through rigorous testing. Universally flattering yet boldly innovative, these shades invite endless personalization, turning a simple application into a ritual of self-celebration.

Photo Credit: Courtesy of Louis Vuitton

Complementing the rouges are the LV Baumes, a collection of 10 sheer tints that whisper rather than shout. These balms deliver a lightweight veil of radiance, buildable for subtle enhancement or everyday polish. Enriched with the same nourishing duo of shea butter and hyaluronic acid, they promise 48 hours of hydration, round-the-clock comfort, and progressive lip revitalization—smoothing, plumping, and restoring suppleness with each use. Ideal for the woman on the move, they embody effortless luxury.

Photo Credit: Courtesy of Louis Vuitton

For the eyes, LV Ombres offers eight harmonious palettes, each a quartet of shadows designed for versatility. Three versatile neutrals anchor the set, while a wildcard hue—be it a shimmering glitter or a daring pop—unleashes McGrath’s signature drama. Spanning six textures from matte to metallic, the formulas feature pure pigments for vivid payoff, light-reflecting gels for unparalleled sparkle, and skin-mimicking ingredients like plant-derived squalane and camelina oil extract for seamless blending and comfort. Whether crafting a soft daytime look or a cinematic evening statement, these palettes transform the gaze into a canvas of infinite possibility.

Photo Credit: Courtesy of Louis Vuitton

What sets La Beauté apart is its multisensory allure, a first-of-its-kind fusion where fragrance dances with color. In a cross-disciplinary triumph, McGrath collaborated with Louis Vuitton’s Master Perfumer, Jacques Cavallier Belletrud, to scent the products. Drawing from the Grasse ateliers’ bounty, the lipsticks evoke a delicate bouquet of mimosa, jasmine, and rose, while the balms tantalize with mint and raspberry notes. This olfactory layer adds an invisible veil of indulgence, making every touch-up a moment of pure escapism.

Photo Credit: Courtesy of Louis Vuitton

The packaging, masterminded by industrial design virtuoso Konstantin Grcic, elevates functionality to fine art. Known for his minimalist furniture, Grcic’s touch turns lipsticks and compacts into sculptural keepsakes—sleek, ergonomic, and eternally chic. Sustainability isn’t an afterthought; it’s woven in. Refillable mechanisms feature engraved shade names, peekaboo windows for easy identification, and a proprietary floral lock ensuring only La Beauté elements fit, making replenishment as luxurious as the initial unboxing.

True to its travel roots, La Beauté extends beyond the vanity with companion pieces that honor travel. A bespoke Vanity Trunk reinterprets 1920s designs by Gaston-Louis Vuitton and Art Deco pioneer Pierre-Émile Legrain, evolving into a modern makeup station—a portable atelier for the discerning aesthete. Small leather goods, clad in iconic Monogram, include brush holders, blotting paper cases, and lipstick vanities, merging utility with heritage. For the launch, limited-edition Lipstick Pouches and Nice Beauty Cases arrive in three evocative hues: Monogram Rouge, Rouge Louis, and Tender Bliss—collectibles that fuse form, function, and forever appeal.

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