Louis Vuitton showcases Grand Prix flair with 2025 trophy trunk and track visuals – NEWS.MC

As Monte-Carlo gears up for the 2025 Formula 1 TAG Heuer Monaco Grand Prix, Louis Vuitton has unveiled a new Trophy Trunk and bold on-track branding to mark its fifth consecutive year as official partner…

The bespoke trunk—handcrafted in the Maison’s Asnières atelier—is adorned in the signature Monogram canvas and features a red and white “V” motif, symbolising both “Victory” and “Vuitton” while nodding to Monaco’s national flag.

In addition to the trophy trunk, Louis Vuitton has rolled out a refreshed visual identity across the Monaco circuit. Designed to evoke motion, heat and velocity, the new track signage reflects the energy of Formula 1® while reinforcing the brand’s enduring connection to luxury and heritage. With the 2025 race marking the 75th anniversary of Formula 1®, Louis Vuitton’s creative direction adds a modern twist to a timeless tradition.

Since 2021, Louis Vuitton has collaborated with the Automobile Club de Monaco to present the Trophy Trunk, solidifying its presence at one of the sport’s most prestigious events. The Maison’s legacy of crafting elegant travel pieces for elite competitions continues with this year’s trunk, which joins a lineage of iconic commissions for the FIFA World Cup, NBA, Roland Garros and more. As racing, fashion, and culture increasingly converge, Louis Vuitton’s role at the Monaco Grand Prix is both symbolic and strategic—bringing craftsmanship and prestige to the heart of motorsport’s most glamorous weekend.

Images: Louis Vuitton via stupiddope

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