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As the summer sun warms the Tuscan coast, Louis Vuitton unveils a charming new retreat in Versilia—a seasonal ice cream shop that blends indulgence with effortless elegance.
Situated just steps from the Maison’s boutique in Forte dei Marmi, this delightful kiosk invites visitors to savor a refined pause amid their seaside adventures. Open daily from June through September, the gelateria at Via G. Carducci 2 becomes a sweet sanctuary, perfectly positioned near the vibrant market square and the glistening shoreline.
Designed to harmonize with the town’s coastal charm, the kiosk mirrors the temporary elegance of Forte dei Marmi’s urban aesthetic. Its soft green hue—a signature of the resort—echoes the nostalgic allure of traditional Italian summers, while Monogram flowers add a touch of the maison’s timeless sophistication.
Greeting guests with playful charm is Vivienne, the Maison’s beloved mascot, setting the tone for an experience where creativity and craftsmanship meet.
Every element has been thoughtfully curated, from the bespoke packaging to the delicate floral-shaped wafers that adorn each serving. The collaboration with Galliano, a treasured local gelateria, ensures an exquisite selection of flavors. Alongside ten classic varieties crafted with premium ingredients, two signature creations capture the spirit of Louis Vuitton: Vivienne, a creamy Portuguese milk gelato swirled with mandarin, and Gaston, a Tuscan-inspired zuccotto with sponge cake, crunchy bites, and dark chocolate.
Whether enjoyed on a leisurely stroll past chic boutiques or taken home in an elegantly designed tub, each scoop offers a taste of the Maison’s art de vivre—a seamless blend of luxury, tradition, and imagination. With this enchanting addition, Forte dei Marmi welcomes a new summer essential, where style and flavor unite under the Italian sun.
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