Louis Vuitton x Real Madrid Team Up For New Collection

Louis Vuitton x Real Madrid join forces in a landmark partnership, unveiling exclusive formalwear and travel pieces for the club’s football and basketball teams.

Luxury fashion and elite sport have crossed paths in a major way. Louis Vuitton x Real Madrid is now official, marking the French brand’s debut in designing formal wear for professional athletes. The multi-year collaboration covers exclusive wardrobe and travel pieces for Real Madrid’s men’s and women’s football teams, as well as the basketball team.

More Than Just Branding

Announced on 13 June 2025, this alliance is about more than logos and headlines. Louis Vuitton and Real Madrid both carry decades, if not centuries, of reputation built on performance, prestige, and attention to detail. The French maison has been synonymous with fine craftsmanship since 1854. Real Madrid, founded in 1902, is arguably the most decorated club in football history.

Now, the tailoring skills honed in Louis Vuitton’s ateliers are being turned toward outfitting world-class athletes. It’s a natural extension of the brand’s identity, aimed at those who perform at the top of their game.

Pietro Beccari, CEO of Louis Vuitton, summed it up well: “We are proud to support a club whose history, marked by countless national and international victories, continues to inspire entire generations… driven by an uninterrupted quest for excellence, surpassing oneself, and a spirit of innovation.”

Pharrell’s Role in the Design Direction

Creative direction comes from Pharrell Williams, the brand’s Men’s Creative Director. His take on the collaboration draws from the shared momentum both Real Madrid and Louis Vuitton carry.

“Real Madrid stands for excellence and evolution – always pushing forward,” he said. “That energy fuels what we do at Louis Vuitton… Real Madrid and Louis Vuitton share a deep respect for community – it’s why we do what we do.”

His designs are meant to function well under pressure while still reflecting the elegance and confidence expected of both names. The formal wear is made for official events and travel, with every item crafted to reflect the care and purpose embedded in Louis Vuitton’s design philosophy.

Tailoring for Champions

Each piece in the collection blends performance with style. Details like labels made from VVN leather, also used on Louis Vuitton trunks, appear on lapels and trousers. The look is polished but practical, created for movement and visibility without losing refinement.

Materials are chosen not just for how they look but how they feel over long travel days and high-pressure appearances. There’s a strong emphasis on cut, comfort and durability. Accessories round things out, including a belt with a palladium LV buckle, a navy cap with embroidery, and soft LV luggage pieces that complement the main looks.

Travel With Identity

Luggage is a big part of the partnership. Louis Vuitton’s reputation in travel accessories makes this a logical step. The new bespoke range includes the Horizon 55 suitcase, the Keepall, the Christopher backpack, and smaller essentials like passport holders and toiletry kits.

The pieces are finished in Monogram canvas and marked with white and gold striping, Real Madrid’s colours. The initials “RM” are applied through the Mon Monogram service, and each item includes a leather charm unique to this collaboration, not available to buy anywhere else.

Real Madrid’s Perspective

Emilio Butragueño, Director of Institutional Relations at Real Madrid, spoke about the alignment in values between the two organisations.

“At Real Madrid, we relentlessly pursue excellence as the path to remain at the top,” he said. “Both of us have managed to transcend time… and we share not only the responsibility of building a legacy, but also the purpose of inspiring the world.”

The quote makes clear that this isn’t just about fashion, it’s about legacy, symbolism and leadership in their fields.

A Longstanding Love of Sport

This isn’t Louis Vuitton’s first step into the sports world. The brand’s slogan, “Victory Travels in Louis Vuitton,” has been reinforced through decades of partnerships with major sporting events.

Since the 1983 America’s Cup, Louis Vuitton has created trophy trunks and official collaborations for the FIFA World Cup, NBA, Roland Garros, Davis Cup, League of Legends, Formula 1, the Ballon d’Or and the Olympic Games. This latest project with Real Madrid is another chapter in that history.

Not for Sale – By Design

The wardrobe and accessories from Louis Vuitton x Real Madrid are not being made available to the public. That exclusivity underscores the special nature of the partnership. For fans of the brand, Louis Vuitton’s core collections and custom Mon Monogram services remain widely available, but this particular collaboration is reserved for the athletes and club officials.

Why Real Madrid?

There’s a reason Louis Vuitton chose Real Madrid as its first official club partner. The club has an unmatched track record, with the most European Cups in both football and basketball. Off the field, it dominates digitally too, over 620 million followers and the most-visited club website in the world.

Three years in a row, Brand Finance has ranked it the most powerful football brand. From a strategic standpoint, Real Madrid offers global reach and credibility few institutions can match.

Louis Vuitton x Real Madrid – Where Heritage Meets Progress

At its core, this partnership is about shared values. Louis Vuitton’s sustainability and innovation efforts complement Real Madrid’s forward-looking mindset. Both know the importance of balancing heritage with evolution.

The trend of cross-sector collaborations, where luxury meets sport, tech, or wellness, continues to grow. This one sets a high bar. It’s polished, purposeful, and perfectly positioned.

What It Means Going Forward

The Louis Vuitton x Real Madrid alliance signals a shift in how luxury brands work with sports. This isn’t just product placement, it’s integrated, strategic and built to last. It shows how fashion houses can support athletes not only with endorsement deals but by elevating what they wear, how they travel, and how they represent their teams.

It’s a model that others will no doubt study closely.

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