louis vuitton’s cancun boutique unveils concrete facade with sculpted flower motif

MATERIA + Gustavo Carmona designs Louis Vuitton Cancún store

Twelve years after the boutique’s first transformation in Cancún, the Louis Vuitton store presents a new facade that elevates its identity through the expressive possibilities of precast concrete. The design by MATERIA + Gustavo Carmona reinterprets the brand’s iconic flower motif as a sculpted relief that shifts constantly with the play of light and shadow, turning the exterior into a dynamic, sensorial surface. At the heart of the design is a single modular unit, carefully conceived to act both as a structural element and as a vessel for light. When repeated across the facade, this module generates a continuous and vibrant skin that merges precision with rhythm.

all images by Jaime Navarro

Light and Shadow Animate Sculpted Facade of Louis Vuitton store

The composition for Louis Vuitton Cancún boutique by studio MATERIA + Gustavo Carmona creates a strong collective identity while transcending the individuality of each component. The facade recalls the memory of the earlier wooden intervention while advancing into a new material language. More than a storefront, it is an architectural experience that demonstrates how concrete can embody both emotion and detail. By engaging visitors through texture, depth, and atmosphere, the design establishes the facade not only as an element of branding but also as a living presence in the urban fabric of Cancún.

Louis Vuitton Cancún presents a new precast concrete facade

the design reinterprets the brand’s iconic flower motif

sculpted reliefs shift with light and shadow across the surface

a single modular unit forms the basis of the composition

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