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K Music has signed a worldwide admin deal with Kobalt, the company announced on Wednesday (May 28). The agreement was done via the indie label’s K Music Publishing; Kobalt will administer future output and select tracks in the company’s repertoire.
The strategic partnership with Kobalt aims to provide K Music Publishing with the global reach and resources to “further elevate its artists, expand their presence worldwide, and drive continued success in the evolving music industry,” according to a press release. Founded in 2019 by Alfredo Becerra, Leonardo Soto and Carlos Santos, K Music is home to música mexicana star Luis R Conriquez.
“Freddy, Leo, and their team have built in K Music a modern music company infused with a passionate entrepreneurial spirit embodied by the music of its artists,” Nestor Casonu, president of Latin America for Kobalt, said in a statement. “We are thrilled to welcome K Music Publishing into the Kobalt global family.”
“We are excited to join the Kobalt Family,” added Alfredo Becerra, CEO of K Music. “This partnership is a significant milestone for K Music and K Music Publishing. We look forward to the incredible possibilities that lie ahead. This deal is not just about securing the intellectual property of our songwriters but about offering new pathways to the talented creators we represent, helping them break through new markets, and achieving even greater success.”
The deal includes Conriquez’s runway hit “Si No Quieres No” with Netón Vega, which scored the Sonora-born singer-songwriter his first Hot 100 entry. K Music — previously Kartel Music — also includes acts such as Joel De La P, Tony Aguirre, Dinamicos Jrs, Novillos De La Sierra and Said Norzagaray on its roster.
“Kobalt partners with companies that are reshaping the future of music,” said Tere Romo, Kobalt’s senior creative director for Latin America. “K Music has consistently demonstrated its ability to discover and develop groundbreaking talent in the música mexicana community. This partnership marks an exciting new phase for both of our companies and we’re thrilled to support K Music Publishing as they continue to push the boundaries of the genre and bring their incredible artists to a global audience.”
K Music Publishing was represented in the deal by Christopher Navarro, partner at Singh, Singh & Trauben LLP.
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