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Hermès’ bags continue to dominate the secondhand market. Given the brand’s renown for its bags’ increasing value and the volatile state of the economy, consumers are turning to the secondhand market to purchase their luxury goods more than ever.
Looking at the company’s proprietary portal with more than 1.2 million bags sold per month, Reklaim shared with WWD that the top-selling brands on the platform are Hermès, Chanel, Louis Vuitton, Saint Laurent, Gucci and Goyard.
Richard Ramirez, vice president of merchandise at Reklaim, said consumers are turning to Chanel, Hermès and Goyard specifically. Based on the company’s internal sales data, Reklaim has seen an increase in purchases for Hermès, Chanel and Goyard on Reklaim by 8 to 15 percent, depending on the bag model, in the last 12 months.
“These customers are looking for something timeless that will retain or gain value over time,” Ramirez told WWD. “Buying from any of these three brands historically has had strong returns year-over-year and customers are looking to diversify their assets in safe and creative ways. The other [top] brand [purchases] are [also] being driven by the current economy — these customers are looking for a bag they love at a discounted price.”
Given the decline in sales at LVMH Moët Hennessy Louis Vuitton and Kering, Ramirez said customers are turning to the pre-loved market as they’re more in control of the price they’re willing to pay for a luxury handbag.
What’s clear is that the secondhand market has continued to outpace the luxury goods industry over the years. According to the 2025 annual Bain-Altagamma Luxury Goods Worldwide Market Study, the secondhand luxury goods market grew to an estimated 48 billion euros (approximately $56 billion) in 2024, with sales increasing by 7 percent. The report’s authors noted that secondhand luxury has become a gateway for the aspirational customer who cannot afford new items.
Ramirez shared that prices on Reklaim are variable and depend on the market demand. But generally, such as with items in designer boutiques like the Louis Vuitton monogrammed Neverfell bag, consumers see a 15 percent minimum discount below MSRP and other styles by various brands potentially see a 50 percent discount from MSRP pricing. Conversely, Hermès’ Birkins and Kellys are priced above MSRP at market price depending on year, leather, color and other factors.
Some notable takeaways from the first half of the year for Ramirez are that consumers are paying attention more than ever to how much they spend and what they are spending their money on. While tariffs might not directly affect Reklaim’s business, it’s still top of mind for the U.S. and will be shaping and influencing consumers’ shopping decisions.
While the first half of the year saw an increase in Hermès, Chanel and Goyard bags on Reklaim, Ramirez predicts that the e-commerce marketplace will see a decline in those brands with an increase in Louis Vuitton, Gucci, Prada and Saint Laurent as holiday shopping spending starts to ramp up.
“This shopping habit will be fueled by budget-conscious gift-givers. These consumers are looking for the best possible price in a style that is either recognizable or timeless and easy to wear such as the Speedy 20 in Epi leather. As prices increase due to designers raising their prices or tariffs [going into effect], customers shopping pre-owned are more empowered to find products within their budget without compromising style or quality,” said Ramirez.
Top Ten Luxury Handbags Sold on Reklaim
- Hermès Birkin 25
- Hermès Birkin 30
- Hermès Mini Kelly
- Hermès Kelly 25
- Chanel Small Double Flap
- Chanel Medium Double Flap
- Louis Vuitton Speedy 25
- Saint Laurent Downtown Cabas
- Gucci Ophodida Shoulder Bag
- Goyard Saint Louis PM
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