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Maruti Suzuki starts retail sales of Grand Vitara

Maruti Suzuki starts retail sales of Grand Vitara

Maruti Suzuki India Limited, today, starts retail sales of its newest flagship offering from NEXA, the Grand Vitara. Featuring NEXA’s signature design language – “Crafted Futurism”, the premium SUV “Grand Vitara” offers exciting powertrain choices, dynamic and aggressive exterior design, sophisticated interiors, and a range of technologically advanced segment-leading comfort, convenience and safety features.

Designed for the modern age consumer, the Grand Vitara is a multi-product offering that will revolutionize the SUV space in India. The Grand Vitara’s cutting-edge Intelligent Electric Hybrid powertrain with bestin-class fuel-efficiency**, Progressive Smart Hybrid technology and Suzuki ALLGRIP SELECT technology is designed to appeal to a varied customer base.

Announcing the prices of the Grand Vitara, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “Designed to rule every road, the Grand Vitara has received an overwhelming response from customers with over 57,000 bookings and it has been widely appreciated by critics as well. The Grand Vitara has appealed to a wide range of customers with multiple offerings. The Grand Vitara Intelligent Electric Hybrid boasts segment-leading fuel-efficiency** and a pure EV driving mode. The AllWheel Drive (AWD) Grand Vitara featuring Suzuki’s legendary ALLGRIP SELECT technology will appeal to hardcore SUV aficionados. The Grand Vitara Progressive Smart Hybrid is available with 5-speed Manual and 6-Speed Automatic transmission options. The Grand Vitara paves the way toward a cleaner, greener, sustainable and carbon-neutral world. To ensure that we can do this, the Grand Vitara has been launched at a very competitive starting price of Rs. 10.45 lakh. We are confident that it will set a new benchmark for SUV enthusiasts in the country and reinforce the ‘Joy of Mobility’ for our customers.”

The Grand Vitara with Progressive Smart Hybrid technology features Suzuki’s acclaimed K-series 1.5-litre Dual Jet, Dual VVT engine. This powertrain delivers an excellent fuel-efficiency of up to 21.11km/l*. The Grand Vitara Progressive Smart Hybrid with a dual battery setup offers Brake Energy Regeneration, Torque assist and Idle Stop-Start function.

Available with the choice of 5-speed manual and 6-speed automatic transmission options, the Grand Vitara featuring new-age technology-driven comfort, convenience and safety features is available with prices ranging between Rs. 10.45 lakh to 17.05 lakh.

The advanced Grand Vitara Intelligent Electric Hybrid has a sophisticated dual powertrain system using an electric motor and a 1.5-litre engine to deliversuperior acceleration, performance and fuel-efficiency. The self-charging Strong Hybrid SUV features multiple drive modes (EV, Eco, Power and Normal), that allow the Grand Vitara to seamlessly switch between the engine and electric drive modes. The setup can also harness the power of both powertrains, depending on the driving situation. The environmentally friendly SUV can even drive as a pure EV with Zero Emissions as well. The Grand Vitara Intelligent Electric Hybrid comes with a standard warranty of 8 years/160,000 km on the Li-ion battery pack.

The Grand Vitara Intelligent Electric Hybrid is available with an e-CVT transmission and delivers best-inclass fuel-efficiency of 27.97 km/l*. Loaded with a host of high-tech features such as coloured Heads-UpDisplay, 360-degree parking camera system, ventilated seats, etc. The Grand Vitara Intelligent Electric Hybrid is now on sale in Zeta+ and Alpha+ variants with prices ranging from Rs. 17.99 lakh to Rs. 19.65 lakh.

Special introductory package on Grand Vitara Intelligent Electric Hybrid

To encourage faster adoption of cleaner, greener Hybrid Electric Vehicles as a path to electrification in the country; the Grand Vitara Intelligent Electric Hybrid comes with a special introductory package consisting of extended warranty till 5 years/1 lakh km^ and a PRISTINE Genuine NEXA Accessory pack. This special introductory package is worth over Rs. 67000.

The SUV DNA of the Grand Vitara is brought to the forefront by Suzuki’s legendary ALLGRIP SELECT technology, that allows adventurous SUV buyers the flexibility to venture beyond boundaries. Suzuki ALLGRIP SELECT provides the inherent values of “Fun to drive”, “Peace of mind” by allowing the driver to choose from four driving modes (Auto, Sport, Snow, and Lock). The electronically controlled All-Wheel Drive system with selectable driving modes uses a simple push-and-turn dial, so the driver can experience different driving styles depending on the road surfaces or conditions.

The Grand Vitara ALLGRIP SELECT will redefine the mid-size SUV segment and open up new avenues for SUV enthusiasts. Maruti Suzuki Grand Vitara ALLGRIP SELECT Alpha is priced at Rs. 16.89 lakh. The Grand Vitara ALLGRIP SELECT comes as standard with Suzuki’s Progressive Smart Hybrid technology and has a rated fuel-efficiency figure of 19.38 km/l*.

High-tech feature-laden SUV, brimming with safety features

The high-tech nature of the new Grand Vitara’s powertrain is complemented by a waft of new-age features such as a panoramic sunroof with dual sliding panes, wireless phone charging dock, coloured Head-Up-Display, 360-degree parking camera system, in-built Suzuki Connect technology, Smart Play Pro+ Infotainment system, ventilated front seats and much more, to make it the most compelling buy in the mid-size SUV segment.

Built on the acclaimed Suzuki TECT platform (Global C-platform), the Grand Vitara is secured with the NEXA Safety Shield. A host of active and passive safety features have been provided for ultimate peace of mind.

– 6 airbags (Front, Side & curtain)

– Electronic Stability Program (ESP) with Hill Hold Assist, 3-point ELR seat belts (All seats) and Front and Rear Disc Brakes are standard across all variants along with ABS + EBD

– Hill Descent Control# for controlled descent in demanding conditions

– Tire Pressure Monitoring System (TPMS) for enhanced safety and an optimum drive experience

The New Grand Vitara will be available in 10 variants, with 3 dual-tone and 6 monotone colour options, including the iconic NEXA Blue.

Customers can personalise their Grand Vitara by selecting from a range of Maruti Suzuki Genuine Accessories. There are also two exclusive Genuine NEXA accessories theme collections ENIGMAX and ENIGMAX X. The tastefully crafted range personifies finesse and art that accentuate the character, personality and lifestyle quotient of the Grand Vitara.

The Grand Vitara can also be owned through Maruti Suzuki Subscribe at an all-inclusive monthly subscription fee starting from Rs. 27000.

Maruti Suzuki Subscribe is a convenient way to bring home a new car. It allows a customer to use a new car without actually owning it and by paying an all-inclusive monthly subscription fee that comprehensively covers cost of complete registration, service & maintenance, insurance and roadside assistance.

Source : Equity Bulls



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