McCain and Philips brings a new era of smart snacking in new ad, ET BrandEquity

A still from an adMcCain Foods India, a frozen food brand has joined hands with Philips to introduce India’s first range of frozen snacks designed exclusively for Air Fryers.

This partnership brings together McCain’s expertise in frozen snacks and Philips’ advanced Air Fryer technology to redefine home indulgence. The new range delivers crispy fries that replicate the taste, texture and consistency of restaurant-style fries, offering consumers a convenient way to enjoy an out-of-home dining experience in their own kitchens.

The brand has strategically collaborated with Philips, the inventors of air fryer technology, to enhance the experience, ensuring that consumers can enjoy their favourite snacks with restaurant-like taste, crispiness, and convenience right at home, the company stated in a press note.

To amplify this launch, McCain has introduced a DVC that captures how modern families connect, with McCain at the heart of shared moments.

The film highlights moments of togetherness, celebrating a family dynamic where everyone plays a role, rather than the responsibility resting solely on the mother. It opens with a mother returning home to a plate of crispy, golden fries, assuming they’re from a restaurant. To her surprise, her husband and child proudly reveal they made them together in the air fryer- a heartwarming reminder that delicious, restaurant-like fries can be enjoyed at home, with shared efforts and joyful moments.

Aditya Krishna, director of sales and marketing at McCain Foods India said, “With the launch of Air Fryer French Fries, we are not just introducing a new product – we are pioneering a smarter way to enjoy great taste with greater ease. This category-first innovation reflects our commitment to evolving with consumer needs, delivering crispy, restaurant-like taste and texture that people enjoy.”

“As a brand that introduced India to air frying, we take pride in seeing how it has become a staple in modern kitchens. This collaboration is a natural fit, bringing together Philips’ pioneering technology and McCain’s expertise in great-tasting frozen snacks to elevate everyday cooking experiences,” said Pooja Baid, chief marketing officer at Versuni India (Philips Domestic Appliances).

Watch the video here:

• Published On Apr 1, 2025 at 03:40 PM IST

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