Original Coverage & Source Attribution: wwd.com
In the ever-evolving field of content creation, where new players emerge daily, the all-star beauty creators have solidified their staying power through education.
Consider Jeremy Fragrance, a German scent enthusiast who built his career by sharing detailed perfume reviews and tips for applying cologne. He now holds the number-one spot among the top 10 fragrance creators of all time on TikTok, with a combined “like” count of 131.4 million, according to new data from Spate.
“Fragrance creators engage audiences with educational content about notes and brands, while makeup creators connect through tutorials,” Jenny Zeng, a beauty insights analyst at Spate, said.
Here, a closer look at the top 10 creators of all time by likes in each category on TikTok.
Makeup
1. Mikaylanogueira: 711.8M
With over 17.5 million followers on TikTok, Mikayla Nogueira, influencer and founder of POV Beauty, first shot to stardom in 2020 for delivering full-glam makeup tutorials and brand reviews in her thick Boston accent.
2. Daus_mendoza: 268.1M
Dauz Mendoza is renowned for recreating playful makeup looks and testing luxury products against affordable innovations on the market.
3. Mimiermakeup: 215.1M
Mirta Miler
From “get ready with me” story times to videos like “how to do your glam according to your eye shape,” Mirta Miler creates varied content, though she almost always incorporates makeup.
4. Sollpenamakeup: 208.1M
Sol Pena at the “A Quiet Place: Day One” New York premiere. Variety via Getty Images
Scrolling through Sol Pena’s TikTok page is like flipping through a beauty catalogue, with product spotlights across all categories, from eyes to cheeks to complexion.
5. Natviolette: 193.9M
Natalie
With over 4 million followers on TikTok, @natviolette is best known for testing products and attempting the seemingly impossible, like crafting a full face of makeup using only primer.
6. Katie.org: 158.4M
Katie
Those who follow Kathryn Raymond know her as a lash guru who offers mascara advice, “lashmaxxing” tips and “declumping don’ts” when needed.
7. Linsmakeuplooks: 144.9M
Lindsey
Lindsey, also known by her handle Linsmakeuplooks, fills her page with intricate eye shadow looks and tutorials on “unboring makeup in under five minutes.”
8. Anastasile: 129.2M
Anastasia Tupitsyna
With fuchsia hair and a fierce obsession with animation, Anastasia Tupitsyna is best known for using makeup to transform into different characters.
9. Jeffreestar: 136.0M
Jeffree Star Courtesy
After rising to prominence as an “OG” YouTube tutorialist in the mid-2010s, Jeffree Star moved to TikTok to share unfiltered product reviews and remains one of the top makeup critics in the industry.
10. Demingai: 130.8M
Demi
A self-proclaimed “beauty nerd,” Demi shares a mix of bold beauty looks, lip hacks and brand reviews on her TikTok page.
Fragrance
1. Jeremyfragrance: 131.4M
Daniel Schütz (Photo by Rolf Vennenbernd/picture alliance via Getty Images) dpa/picture alliance via Getty I
Jeremy, born Daniel Schütz, is a leading influencer in the scent category, best known for his candid reviews of prestige parfums and his own brand, Fragrance One.
2. Paulreactss: 85.5M
Paul Fino (Credit: Meg MCConville)
Paul Fino’s followers know him to be the “King of Gourmand,” a fragrance enthusiast who shares his edible-inspired scent wardrobe and honest opinions on mass and prestige perfumes.
3. Thenoelthomas: 51.5M
Noel Thomas
Noel Thomas has a scent for every occasion, and he’s not afraid to show it. The TikToker with over 1.1 million followers is constantly spritzing, sniffing and reviewing scents at home and on the street.
4. Danielrenemusic: 45.3M
Daniel René (Photo by Romain Maurice/Getty Images) Getty Images
Daniel René is best known for sharing his diverse fragrance collection, comprising both blockbuster and niche scents from around the world.
5. Fragranceknowledge: 37.6M
Evan Hall
Evan Hall’s TikTok page, Fragranceknowledge, is filled with videos of testing a “basic nose” against the aromas of Parfums de Marly, Snif and more. He also posts tips for young boys wanting to get into grooming but don’t know where to start.
6. Noeldeyzel_fragrance: 30.4M
Noeldeyzel_fragrance profile on TikTok
Noeldeyzel_fragrance, otherwise known as Noah Smells, appeals to both the seasoned scent wearers and curious consumers. His content includes tips on “smelling good while spending less” and expanding your fragrance palette.
7. Jimmy.sniffs: 24.8M
Jimmy
Similar to how fashion influencers post their outfits of the week, Jimmy Sniffs shares his scents. With a collection of over 1,000 fragrances, the creator also shares what he believes are the best options for certain scenarios and desired effects.
8. Calcologne: 24.0M
Cal
With over 1 million followers on TikTok, Calcologne’s content ranges from “$3,500 fragrance unboxings” to the “top affordable fall and winter fragrances.”
9. Emilynnmeyers: 23.1M
Emily Meyers
Emily Meyers grew her TikTok following from her scent suggestions and “hygiene hunting” series, in which she scours stores such as Target and TJ Maxx for specific products.
10. Scentiful_: 20.7M
Scentiful_ profile
A scroll through @scentiful_ on TikTok will reveal several in-depth cologne reviews, rating both the bouquet and bottle out of 10.
