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Mercedes-Benz India Focuses on High-End Models Amid Market Volatility, ETAuto
The German luxury carmaker also expanded its performance lineup on Tuesday with the launch of the AMG CLE 53 4MATIC+ Coupe, priced at ₹1.35 crore (ex-showroom).New Delhi: Mercedes-Benz India said on Tuesday that its top-end model portfolio continues to drive sales growth despite a volatile business environment and subdued demand in the domestic luxury car market.
The company’s Managing Director and CEO, Santosh Iyer, said the overall luxury car market in India is projected to grow by around 4–5 per cent year-on-year, with industry demand remaining largely flat compared to last year.
“Considering all the geopolitical developments happening around us, the growth may not be there as much as what we have seen in previous years, but it is still there,” Iyer told PTI.
For Mercedes-Benz, the top-end and core model segments are witnessing steady growth, while the entry-level segment has seen a decline. “With eight launches in 2025, our top-end luxury vehicle strategy has been very successful, garnering immense customer response and elevating the desirability of Mercedes-Benz in the market,” Iyer said.
He noted that while the company is not experiencing the double-digit growth seen in previous years, flattish to single-digit growth remains achievable. Strong macroeconomic indicators, such as robust GDP growth projections and record GST collections, are expected to support the segment in the coming quarters, despite market volatility.
The German luxury carmaker also expanded its performance lineup on Tuesday with the launch of the AMG CLE 53 4MATIC+ Coupe, priced at ₹1.35 crore (ex-showroom).
- Published On Aug 13, 2025 at 08:14 AM IST
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