MG Motor’s ad celebrates Ganpati’s homecoming in a big way, ETBrandEquity

A still from the filmJSW MG Motor India, an automobile manufacturer, has unveiled a festive campaign ahead of Ganesh Chaturthi titled “Tumchi seat taiyaar ahe” .

The film shows a family at an MG showroom exploring a new car. While the parents focus on its features, their young son is fascinated by the boot space and the film ends with the family driving home in their new MG Windsor, with Ganpati comfortably seated in the spacious boot. The ad highlights how the car becomes part of the family’s festive celebrations.

Produced by Punctuate Productions, the campaign highlighted how a car becomes more than just transportation, it becomes part of the Ganesh Chaturthi ritual.The film tapped into a relatable insight for Indian families that the car chosen during this season isn’t just for travel, it becomes part of cherished memories and traditions.

Released just before the festival, it strengthens MG’s emotional bond with audiences while celebrating tradition.

Speaking about the campaign, Udit Malhotra, head of marketing, JSW MG Motor India said, “Ganesh Chaturthi symbolises spiritual growth, community unity and cultural pride. Our campaign this year beautifully captures the innocence of children around our deep-rooted traditions that bind Indian families together, ultimately contributing to their inner growth. At MG, we design our cars keeping real families in mind, where even the boot makes space for what truly matters, like Bappa’s homecoming! It is these heartfelt moments that truly define the festive spirit.”

Speaking about the campaign, Saloni Surti, co-founder, Punctuate Productions said, “Ganesh Chaturthi is a festival of togetherness, where every detail counts when preparing to welcome Bappa home. The car’s boot, often carrying the idol home and during visarjan, becomes a space of significance in these celebrations.

This insight aligned perfectly with JSW MG Motor India – whose cars are not only spacious and practical but also warm and inviting, making them ideal for creating those cherished family moments. Collaborating with the brand was an absolute pleasure; they trusted the vision and partnered with us seamlessly to bring this story to life.”

Watch the film here:

• Published On Aug 28, 2025 at 03:40 PM IST

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