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Michelin store includes a customer lounge and sustainability-focused amenities such as an RO-based car wash to minimise water usage.Michelin has launched its first-ever “Michelin Experience Store” in India, setting up shop in Nashik through a partnership with Bharat Tyres. Located in Adgaon along the Mumbai-Agra highway, this is the tyre manufacturer’s largest outlet in the country and marks a shift in strategy towards immersive brand experiences and premium car care.
According to the company’s statement, the facility, spread over 25,000 square feet, offers a full suite of services, including advanced tyre care for both cars and trucks, wheel alignment, balancing, puncture repairs, and vehicle detailing. It also features a display zone showcasing Michelin’s innovations in electric mobility and sustainable materials.
The store includes a customer lounge and sustainability-focused amenities such as an RO-based car wash to minimise water usage.
According to Shantanu Deshpande, Managing Director of Michelin India, the move is part of Michelin’s effort to go beyond traditional tyre retail and offer a deeper, more experiential interaction with the brand.
Nashik was chosen due to its growing premium vehicle ownership and evolving automotive landscape. Bharat Tyres, the local partner, brings decades of experience in tyre retail and car care to the collaboration.
The Experience Store is expected to be the first of several in Michelin’s broader expansion plan in India.
- Published On Jul 16, 2025 at 03:00 PM IST
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