Mindset Music VC Fund Launches with Six Investments

Mindset Ventures, an international venture capital firm that focuses on early-stage tech investments, has launched an early-stage, music-focused fund, Mindset MusicTech, aimed at the music tech sector. In announcing its debut, Mindset Music has revealed its first six investments: Audoo, un:hurd, Music AI, Aiode, ALLOY and OwlDuet.

Mindset Music is looking for startups that “enhance human creativity or improve efficiency” in the music business, partner Lucas Cantor Santigo said in a statement. “We’re looking to support companies with both capital and expertise, and give holistic support to those who are reimagining the music industry for the next generation.”

“The music tech space is extremely undervalued and has an enormous potential for disruption with AI and other new technologies,” added Daniel Ibri, managing partner of both Mindset Music and Mindset Ventures. “We plan to take advantage of this space and make a meaningful difference in the sector for the founders.”

Mindset Music’s roster of advisors includes Drew Thurlow, former senior vp of A&R at Sony Music; music attorney Cliff Fluet; entrepreneur Tomer Elbaz; and music and tech attorney Heather Rafter. 

The companies in Mindset Music’s portfolio provide tools for businesses and creators to operate more efficiently, and many incorporate AI technology. Music AI is an audio intelligence platform that provides what it calls “ethical AI solutions” for audio and music applications. The Salt Lake City-based startup’s products include stem separation and mixing mastering. 

Based in Tel Aviv, Aiode allows musicians to collaborate with virtual musicians using ethically trained AI. Those musicians’ virtual counterparts are compensated through a revenue-sharing model.

U.S.-based OwlDuet calls itself an “AI-powered co-pilot for music creators.” Its production tool purports to allow users to create “Grammy-level production expertise without requiring advanced technical skills.” 

Audoo seeks to improve public performance royalty reporting with music recognition technology. The London-based company works with performance rights organizations and collective management organizations. 

London-based ALLOY provides information that facilitates the sync licensing process. The platform gives artists, songwriters, labels and publishers a means to set sync deal parameters and distribute sync metadata to digital platforms. 

un:hurd has developed a music marketing and promotion platform that guides artists through the release cycle and connects artists with a network of playlist curators.

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