Minimalist Hotels announces multi-city expansion in India, Hospitality News, ET HospitalityWorld

Minimalist Hotels, has unveiled its ambitious plan to expand its footprint with 20 new hotels over the next two years. With plans to raise Rs 20 crore for this phase of growth, the expansion marks a significant milestone for the lifestyle brand as it sets out to reinvent hospitality in the mid market segment across some of India’s most dynamic and culturally rich destinations, including Varanasi, NCR, Rajasthan, Goa, Mumbai, Uttarakhand and Chandigarh.

This strategic growth comes when the broader Indian hotel market is projected to expand from $15.67 billion in 2024 to $22.41 billion by 2030, growing at a CAGR of 9.32 percent, according to Research and Markets. Boutique and mid-scale lifestyle hotels, particularly in tier 1 and tier 2 cities, are expected to be major growth drivers, fuelled by increased domestic tourism, rising disposable incomes, and the growing preference for Bleisure (business + leisure) travel, stated a company release.

Minimalist Hotels currently operates across a total built-up area of 2,00,000 square feet With this new expansion, an additional 7,00,000 square feet will be added, resulting in a future portfolio spanning approximately 10 lakh square feet. This rapid scale-up is supported by a robust investment in strengthening operational systems and building a solid corporate framework capable of managing the expanded footprint, it said.

Commenting on the expansion, Gautam Munjal, CEO of Minimalist Hotels, said, “At Minimalist Hotels, our vision is to redefine the lifestyle hotel experience by blending minimalism with design, functionality, and local culture with global sensibilities. With the steady growth in tourism, we see a meaningful opportunity to extend our presence and offer thoughtfully curated hospitality to more travellers seeking comfort, authenticity, and a sense of connection.”

The brand has hosted over 1,50,000 guests across all its locations over the past seven years, reflecting the growing trust and affinity among modern travellers for Minimalist’s unique hospitality experience. A strong emphasis is placed on hiring local talent—50 percent of the staff across properties are local hires, which not only supports regional economies but also ensures that hospitality is rooted in cultural familiarity and authenticity.

With tourism in India booming and experiential travel taking centre stage, Minimalist Hotels is poised to meet the evolving needs of new-age travellers. Its expansion strategy aims to build a network of culturally immersive and design-forward properties that serve as sanctuaries for rest, creativity, and meaningful connections, the release concluded.

• Published On May 7, 2025 at 12:00 PM IST

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