Model-actress Emily Ratajkowski stars in new Gucci monogram campaign

Debuting at the historic Gucci Archive, the piece reflects over a century of artisanal mastery, innovation, and expressive design, drawing on archival codes and heritage techniques while embracing modern craftsmanship.

The campaign also introduces a new chapter of the Ophidia collection. 

Drawing from handbag and accessory silhouettes of the late 1970s, the new Ophidia pieces feature soft GG Monogram coated canvas, green cotton lining, the Double G emblem in polished light gold metal, and the signature Web stripe that boldly defines each silhouette. 

A highlight of the campaign is the Mini GG handbag, a new design available for pre-order online and in store, which reimagines the house’s signature duffle style in a compact form.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}