Netflix expands live sports offering with Six Kings Slam

Last year saw world number one Jannik Sinner take home $6 million for winning the inaugural Six Kings Slam. (IMG Imagery)

Global streaming giant Netflix will air its second live tennis event, after securing global rights to the 2026 Six Kings Slam, an exhibition tournament featuring the top six ATP men’s tennis players.

The deal will see Netflix stream the second edition of the tournament, being held in Riyadh, Saudi Arabia, from October 15 to 18, live and exclusively to its 300+ million subscribers worldwide.

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Sports marketing agency IMG will produce the host broadcast and content, captured on more than 20 cameras, including wire cameras, drones, and robotic technology, meanwhile.

Competing in the lucrative event will be men’s world number one Jannik Sinner, rival Carlos Alcaraz, 24-time major champion Novak Djokovic, as well as Alexander Zverev, Jack Draper, and Taylor Fritz.

Last year, Sinner took home $6 million for winning the inaugural event, $1 million more than the ongoing US Open grand slam is offering its men’s and women’s singles champions for 2025. Each competitor in Six Kings Slam received $1.5 million just for participating.

That edition was aired by international sports over-the-top subscription platform DAZN in over 200 countries across the globe.

The tournament will mark Netflix’s second foray into live tennis, having aired last year’s exhibition game between Alcaraz and recently retired legend Rafael Nadal (called the Netflix Slam).

It also adds to the streamer’s growing live sports portfolio, which has seen it air a number of NFL American football games globally (including on Christmas Day last year), while its decade-long deal (also worldwide) to cover World Wrestling Entertainment’s ‘Monday Night Raw’ show began in January.

Last November, meanwhile, it attracted global viewing figures of over 60 million for its coverage of the boxing bout between icon Mike Tyson and popular internet personality-turned-boxer Jake Paul.

Coming up, it will air the eagerly anticipated bout between Canelo Álvarez and Terence Crawford, set to take place in September in Las Vegas, globally.

It also now holds rights in the US to cover the next two editions of soccer’s FIFA Women’s World Cup (2027 and 2031).

Elsewhere, meanwhile, Netflix will air its first live sports event in Japan next year, after securing rights in the country for the 2026 World Baseball Classic (WBC) national teams competition.

In February, it was also revealed that Netflix is planning on bidding for domestic rights to Sunday afternoon games from the NFL – the league has a current deal for those rights in place with Fox and Paramount, through 2033, but can end the agreement four years early, according to reports.

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