The global sportswear brand strengthens its India presence with a new store offering innovation, performance, and iconic design.
New Balance expands its retail network in India with the opening of a new store at VR Surat, offering performance-driven footwear, lifestyle icons, and immersive brand experiences.
New Balance, the globally renowned athletic brand known for its craftsmanship and running innovation, has announced the opening of its latest store at VR Surat.
Conceived as more than a retail outlet, the new store delivers a truly immersive New Balance experience that merges craftsmanship, performance technology, and timeless design. To celebrate the launch, the brand hosted an exclusive in-store showcase, where visitors explored its newest collections and experienced firsthand the perfect blend of style and performance that defines New Balance.
The Surat store features a curated range of performance and lifestyle icons, including the popular 1080, Rebel, 9060, and the latest M1000 series. Customers can discover the brand’s cutting-edge Fresh Foam X and FuelCell technologies in a modern, interactive retail space designed to make every visit engaging and memorable.
Radeshwer Davar, Country Manager of New Balance India, expressed his excitement about the expansion:
“We are thrilled to bring New Balance to Surat – a city known for its energy, ambition, and growing fitness culture. This opening reinforces our commitment to expanding our footprint across India and connecting with local communities through sport and lifestyle. We welcome Surat’s vibrant community to experience New Balance at VR Surat.”
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