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Nike under fire for paying transgender influencer to model sports bra

Nike has come under fire for paying a transgender influencer to model one of its sports bras in a sponsored social media post.

Dylan Mulvaney, a 26-year-old Broadway actress and TikTok star, posted videos and photos to her Instagram page, tagging Nike Women and adding the hashtag “Nike partner”, indicating the post had been sponsored by the sportswear brand.

It is unclear how much she was paid, but influencers are thought to earn tens of thousands of pounds per post when promoting high-profile brands.

Despite posing in a sports bra, Mulvaney has not yet had gender reassignment surgery, and is currently on hormones to help her transition into a woman.

The campaign has led to outrage on social media, with critics questioning why a biologically male model without breasts had been asked to model a sports bra.

Milli Hill, a feminist author, said she found the advert “more insulting than words can articulate”.

She wrote on Twitter: “What happened to all the stuff about realistic female bodies in women’s marketing?

“How does this fit into that narrative where – it felt like – progress was being made? How should my teen daughters interpret this messaging?”

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