Nothing Appoints Himanshu Tandon as VP of CMF to Drive Global Strategy, ETTelecom

Himanshu Tandon, vice president of business, CMF by Nothing. NEW DELHI: London-based consumer technology brand Nothing on Thursday appointed former Poco India head Himanshu Tandon as the vice president of business for sub-brand CMF.

In this role, Tandon will oversee CMF’s global strategy, growth, and go-to-market execution, with India positioned as a global hub for expansion, Nothing said in a statement.

Tandon recently quit as the country head for Poco India after a tenure of over 4 years.

Nothing said that it has recently relocated the global marketing operations for CMF to India, following the emergence of the country as a strategic hub for the sub-brand’s international growth. It said Tandon will “accelerate CMF’s growth and establish India as the launchpad for its global expansion”.

“Himanshu’s proven success in the industry, makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth,” said Carl Pei, CEO of Nothing.

“In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide. It’s an incredible opportunity to join a team that thrives on breaking boundaries, and I’m thrilled to begin this next chapter with CMF,” Tandon said.

• Published On Aug 28, 2025 at 02:35 PM IST

Join the community of 2M+ industry professionals.

Subscribe to Newsletter to get latest insights & analysis in your inbox.

All about ETTelecom industry right on your smartphone!

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}