Oman launches promotional tourism workshops in Jaipur, India

JAIPUR: The Ministry of Heritage and Tourism of Oman launched a series of promotional tourism workshops today in Jaipur, India, with participation from Omani tourism institutions, establishments, and airlines. The workshops will run until August 21.

The three-day event features bilateral meetings between Omani tourism representatives and their Indian counterparts, alongside comprehensive presentations on Oman’s tourism offerings and opportunities for collaboration.

The initiative is part of Oman’s ongoing efforts to strengthen its presence in the Indian market and highlight the Sultanate’s diverse tourism assets. It aims to foster partnerships with Indian tourism stakeholders and promote Oman as a preferred destination for families and travelers seeking cultural, natural, and wellness experiences.

A total of 25 Omani tourism institutions are meeting with 150 Indian tourism companies to enhance cooperation and attract key tourist segments. The workshops come amid a continued increase in Indian visitors to Oman, which reached approximately 623,623 in 2024.

These numbers underscore the importance of India as a priority market in Oman’s tourism strategy, reinforced by strong historical, cultural, and commercial ties between the two countries. Oman’s tourism sector also recorded strong performance in 2024, welcoming 3.9 million visitors from January to December.

Yusuf bin Khalaf al Majizi, Assistant Director of Market Development at the Ministry of Heritage and Tourism, said the Indian market is central to Oman’s promotional plans due to its large and diverse traveler base. “India shares deep historical and cultural links with Oman, which makes it easier to promote tourism and build sustainable connections,” he added.

Al Majizi noted that choosing Jaipur, one of India’s major economic and tourist hubs, highlights the ministry’s commitment to expanding international partnerships and strengthening Oman’s presence in emerging markets. The event also allows direct engagement with leading travel companies and showcases Oman’s unique offerings, from rich cultural heritage to varied natural landscapes.

The ministry emphasizes presenting Oman as a multi-season destination, offering experiences across adventure tourism, heritage and nature tourism, wedding tourism, incentive and conference tourism, and luxury hospitality combining tradition with modern comfort.

Al Majizi added that the workshops aim to sustainably increase Indian visitor numbers and boost tourism’s contribution to the national economy, in line with the goals of Oman Vision 2040, which focuses on economic diversification and investment in promising sectors. — ONA

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