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Hospitality tech platform OYO has partnered with IBS Software to strengthen its digital infrastructure and expand into new hospitality segments. The collaboration involves deploying IBS’s iStay Central Reservation System (CRS) across OYO’s global portfolio of brands, including Sunday, Belvilla, Traum, and Studio 6.
The partnership will also explore the integration of complete travel packages encompassing hotel stays, airline bookings, local transport and activities. It will support OYO’s ambitions to enter the resorts category, utilising IBS Software’s proprietary solutions.
Amanpreet Singh Bajaj, Country Head – India & Southeast Asia, said: “IBS Software being a global leader in travel and transportation technology, has been a partner in our journey. As we grow our footprint globally the iStay platform provides the reliability, flexibility, and intelligence we need to deliver exceptional guest experiences while maximising profitability for our hotel owners.”
The integration aims to enhance operational efficiency, improve real-time inventory and pricing control, and boost sales through direct and assisted channels. The rollout of the iStay platform will also support the unification of OYO’s membership programmes across multiple markets.
Jitendra Sindhwani, Chief Revenue Officer, IBS Software, added, “Our expanded partnership with OYO reflects the strong alignment between their ambition and our technology. With iStay, OYO is positioned to lead the next phase of hospitality innovation, delivering connected, and revenue-optimised guest experiences at scale.”
This move aligns with OYO’s strategy to scale its offerings across high-demand regions including India, Southeast Asia, the UK, the US and Mexico.
- Published On Aug 4, 2025 at 04:59 PM IST
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