Panasonic’s new ad brings a family twist on smart cooling innovation, ET BrandEquity

A still from an adPanasonic Life Solutions India, a diversified technology company, has launched their latest TVC campaign to showcase an innovative and smart range of air conditioners. The campaign, themed “unlock the future – trusted AC for smart homes”, takes a playful yet relatable spin on the ever-growing tech gap between generations.

With humor, wit, and lighthearted father-son banter, the campaign showcases Panasonic’s smart cooling solutions which are tailored for modern Indian homes and families.

The 360-degree campaign will roll out starting April 2, 2025, across mediums, including national and regional television networks, digital and social media platforms, print and outdoor advertising.

Dhiraj Sharma, head, Marcom and brand, Panasonic Marketing India, Panasonic Life Solutions India, said, “Technology is meant to simplify life, and the latest AC campaign depicts just that. By flipping traditional roles where a child educates a parent, we are aiming at creating a memorable and relatable storyline. The TVC beautifully captures everyday moments of a modern Indian family, showcasing how Panasonic Smart ACs go-beyond following commands to truly understanding consumer needs.”

Under the broad campaign “unlock the future – trusted AC for smart homes” the TVC brings to life a playful and engaging storyline centered on the tech gap between generations. The teen simplifies complex features like AI-driven cooling, custom sleep profiles, smart connectivity and healthy air technology—proving that Panasonic ACs go beyond mere cooling to deliver intelligent, energy-efficient, health-focused solutions, and personalised comfort, the company stated in a press release.

Watch the video here:

• Published On Apr 2, 2025 at 02:40 PM IST

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