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Inflight entertainment specialist, Penny Black Media has marked its 15th anniversary at APEX EXPO in Long Beach with the launch of a new brand identity, redesigned website, and a refreshed film catalogue that places greater emphasis on carefully curated titles.
The relaunch includes a vibrant new logo and a bespoke portfolio of films spanning high-profile Hollywood releases and an expanded World Cinema offering, revived after an eight-year hiatus.
“This isn’t just about a fresh logo or a sleek website – it’s a complete evolution,” said Julieta Bowyer, vice president of content distribution at Penny Black Media. “Our slate is now tighter, sharper, and curated with an eye for distinctive, yet universally compelling storytelling. It’s about delivering impact, not filling slots.”
The move comes at a time when independent and international cinema is enjoying strong momentum, with non-English titles now accounting for almost a third of Netflix viewing and independent films representing over 21% of the global box office in both 2023 and 2024 – the highest levels in more than a decade.
Penny Black Media’s staff regularly attend film festivals including Cannes, Venice and Berlinale to identify standout titles before they trend, ensuring airline clients gain access to timely and culturally relevant programming. Its new website has been designed to streamline access to detailed film information, downloads and edited screeners.
The refreshed strategy has already drawn new airline customers, with Bowyer emphasising the company’s role in filtering through the growing flood of content. “Airlines face a glut of content options, and our role is to cut through that noise. We carefully select each title with a critical eye, identifying standout films that others would miss.”
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