Poonawalla Fincorp deploys AI solutions for marketing and compliance operations 

Poonawalla Fincorp Limited (PFL) announced today the deployment of AI-powered solutions across its marketing and compliance functions, marking a significant digital transformation for the Mumbai-based non-banking financial company.

The shares of (PFL were trading at ₹393.05, down by ₹4.15 or 1.04 per cent on the NSE today at 12:10 pm.

The NBFC has implemented an AI-driven customer targeting system that has created over 100 customer cohorts and personas to identify high-quality borrowers across digital platforms. The company has also launched 80-100 automated retargeting campaigns on its web and app platforms, using real-time data to develop tailored communication strategies for specific customers and locations.

PFL has completed a website transformation featuring a self-serve customer portal, QR-code-based referral systems, and credit score checking capabilities. The second phase will introduce 24-hour conversational AI support and a multilingual interface with five additional languages.

On the compliance front, PFL has developed an in-house AI solution that analyses Reserve Bank of India advisories, maps them to internal policies, and identifies areas requiring immediate action. The system flags impacted policy clauses and provides actionable recommendations to compliance teams. In its next phase, the platform will auto-generate comprehensive compliance notes, reducing processing time from two to three days.

“We view AI as a catalyst for responsible innovation,” said Arvind Kapil, Managing Director and CEO of Poonawalla Fincorp. The company has previously deployed AI solutions across debt management, HR, underwriting, audit, and governance functions.

PFL, part of the Cyrus Poonawalla Group, operates across 18 States and two Union Territories with assets under management of ₹35,631 crore as of March 31, 2025.

Published on May 22, 2025

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