Quick India Movement: Instamart announces its first festive sale from September 19-28

Swiggy-owned quick commerce platform Instamart will launch its first large-scale sale, the Instamart Quick India Movement, from September 19 to 28, 2025. The 10-day sale will run on both the Instamart and Swiggy apps, offering discounts of between 50 and 90% across categories including electronics, home and kitchen, beauty and personal care, toys, and daily essentials.

Instamart said over 50,000 products will be available during the sale, with delivery timelines of 10 minutes in select locations. Shoppers will be able to access deals on brands and products such as iPhone 17, OnePlus, Oppo, boAt, Philips, JBL, Nestasia, L’Oréal Paris, D’Decor, Barbie, LEGO, Dove, among others. The company has tied up with Axis Bank to offer an additional 10% instant discount (up to ₹1,000) on credit card purchases.

Also read | Swiggy launches instant gifting service ‘Giftables’ ahead of festive season

The move comes when large e-commerce players such as Flipkart and Amazon prepare for their annual Great Indian Festival sales and Big Billion Days, typically announced in late September or and early October. Instamart’s launch marks the first time a quick commerce platform is directly positioning itself against traditional e-commerce majors during the festive shopping season, a period that sees the highest online sales of the year.

Quick commerce players, including Swiggy Instamart, Blinkit, and Zepto have been going big on festive shopping offerings a range of products across categories going well beyond what were their core categories like grocery, daily essentials, and small-ticket purchases delivered within minutes.

In a recent interview with CNBC-TV18, Instamart CEO Animesh Jha said that this year is going to be a big festive season. “Last year it was extremely big. This year with the curtain raiser of Rakhi and Ganesh Chaturthi, we have already gotten the glimpse that it is going to be the biggest festive season.”

Also read | Festive orders set to multiply, says Swiggy Instamart CEO after GST cut

Instamart has partnered with brands like boAt, Philips, Bergner, Pampers, Airwick, and Nestasia to anchor the sale. Alongside electronics and home goods, the event will feature offers on personal care (L’Oréal Paris, Pampers, Himalaya, Nivea, Dove), daily essentials (Ariel, Aashirvaad, Mortein, Kellogg’s, India Gate), confectionery and packaged foods (Ferrero Rocher, Haldiram’s, The Whole Truth).

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}