Renault India Unveils New Logo Ahead of Triber Launch Under ‘Rethink’ CampaignETAuto

The revised logo, already visible across Renault India’s marketing assets, is a modernised version of the diamond emblem that has represented the French carmaker for nearly a century.Renault India has announced the rollout of its new corporate logo across all upcoming product launches, starting with the soon-to-be-unveiled updated Triber, its compact MPV. The move is part of the company’s wider brand transformation initiative under the ‘renault. rethink.’ campaign.

The revised logo, already visible across Renault India’s marketing assets, is a modernised version of the diamond emblem that has represented the French carmaker for nearly a century. Featuring a minimalist, interlocked diamond design, the new logo is intended to reflect the brand’s shift towards a digital-first, human-centric approach.

Renault has confirmed that the new visual identity is now in use across its retail, office, manufacturing, and R&D locations in India. The design focuses on geometric precision and simplicity, with the intention of improving adaptability across digital and physical formats.

This update aligns with the global ‘Renaulution’ strategy aimed at repositioning the brand with an emphasis on electrification, technology, and design.

Renault India, a wholly owned subsidiary of Renault S.A.S., manufactures vehicles at its facility in Oragadam, Chennai, with an annual capacity of 4.8 lakh units. The company currently operates over 350 sales and 450 service outlets across the country.

• Published On Jul 21, 2025 at 09:08 PM IST

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