The few still new…to what’s become an all-encompassing way to retail…must tread lightly.
4 min read
Opinions expressed by Entrepreneur contributors are their own.
As an online marketer, it’s been heartbreaking to watch companies pull down their shutters, but let’s not forget there is a silver lining: e-commerce.
Nielsen identified key consumer behavior thresholds tied to the pandemic, which provide insight on the businesses that fared best:
Proactive health-minded buying (purchasing preventative wellness products).
Reactive health management (buying protective gear like masks and hand sanitizers).
Pantry preparation (stockpiling groceries and household essentials).
My social media accounts were getting flooded with ads for products I could have previously only purchased in-person. It was great to see that many retailers made the effort to pivot. However, as the months went on, I noticed many of the newer online stores I came across quickly disappeared. It was then that I realized these stores’ short-lived attempts at opening a digital shop may have failed because they set up their online option in haste.
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