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Rushing Into Ecommerce Can Lead to Costly Mistakes. Here’s What You Need to Know.

The few still new…to what’s become an all-encompassing way to retail…must tread lightly.

April
8, 2021

4 min read

Opinions expressed by Entrepreneur contributors are their own.


As an online marketer, it’s been heartbreaking to watch companies pull down their shutters, but let’s not forget there is a silver lining: e-commerce.

Nielsen identified key consumer behavior thresholds tied to the pandemic, which provide insight on the businesses that fared best:

  • Proactive health-minded buying (purchasing preventative wellness products).

  • Reactive health management (buying protective gear like masks and hand sanitizers).

  • Pantry preparation (stockpiling groceries and household essentials).

My social media accounts were getting flooded with ads for products I could have previously only purchased in-person. It was great to see that many retailers made the effort to pivot. However, as the months went on, I noticed many of the newer online stores I came across quickly disappeared. It was then that I realized these stores’ short-lived attempts at opening a digital shop may have failed because they set up their online option in haste.  



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