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Samsung has kept its lead in India’s tablet market through the first half of 2025, even as overall sales took a hit. Fresh numbers from IDC show the company shipped 886,000 Galaxy Tabs, giving it a 41.3% share of the market. That’s a drop from 1.43 million units a year earlier, but the whole sector has slowed — shipments across the board fell more than 30% as buyers pulled back on spending.
Lenovo came in second with 264,000 units (12.3%), while Apple was close behind at 253,000 iPads (11.8%). Xiaomi and Acer followed with 244,000 (11.4%) and 196,000 (9.1%), respectively. Samsung’s strength remains its premium lineup, and its wider ecosystem of AMOLED displays, S Pen features, and Galaxy AI tools, which help it stand apart from Lenovo’s Tab Plus and Apple’s iPads.
Samsung is set to launch the Galaxy Tab S11 series at IFA on September 4. The series includes two models — the Tab S11 and Tab S11 Ultra — with rumored prices ranging from about $860 to $1,700. Expected highlights include the new MediaTek Dimensity 9400+ chip, 14.6-inch AMOLED display (Ultra model), Android 16 with One UI 8, and up to seven years of software updates. The S11 Ultra could also pack a smaller water drop notch and 11,600mAh battery, putting it in direct competition with Apple’s iPad Pro.
Despite a shrinking market, Samsung’s 41% share shows just how far ahead it remains of rivals in India. With new hardware and AI upgrades expected next week, the company looks set to hold its lead for the foreseeable future. In the meantime, retail and Geekbench listings offer a clearer look at what’s on the way.
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