SAT Magazine Seeks CFA30mln to Expand Productive News in Africa

(Business in Cameroon) – SAT Magazine, the first periodical from the Sciences And Arts group, released its debut issue in July 2025. More than just a magazine launch, the project is an ambitious bid to raise CFA30 million from private investors. Like a start-up, publisher Sciences Media SARL is opening its capital through an online subscription drive, using multi-level marketing (MLM) to attract contributors.

“We want to raise funds to secure our independence and ensure the sustainability of our project,” said Ange Moïsette Tjega Atala, the magazine’s publisher.

Editorial Focus on Productive Information

SAT Magazine targets an underdeveloped niche in Africa’s media space: economics, technology, science, and business. Its slogan, The Small Guide to the Knowledge Economy in Africa, reflects this vision. The first issue takes readers to Lake Ossa while featuring articles on science, digital innovation, wellness, and entrepreneurship. “Access to productive information is becoming harder to find on the continent. Gossip and politics dominate the media. We want to bring productive culture back to the forefront,” the editorial team said.

Budget Set for a Full Year of Operations

The fundraising goal is designed to cover one year of activities. Main expenses include staff salaries (over CFA10 million), teleworking equipment (CFA500,000), office rental and basic setup (CFA1.3 million), and magazine production (CFA10 million). Additional allocations include a security fund of CFA6 million and the creation of a website (CFA1 million). This approach reflects Sciences Media SARL’s aim to combine editorial innovation with financial sustainability.

Targeting a Young, Connected Audience

The magazine primarily targets students and learners, with an estimated audience of more than 622,000 school pupils, about 400,000 university students, and 300,000 active readers. The idea grew out of Breathe Channel, a Facebook initiative by the same group that showed strong interest in productive content. The marketing strategy focuses on schools and universities to build a loyal audience within the education sector.

Unlocking Africa’s Productive Information Market

Africa’s media landscape remains dominated by politics and entertainment, leaving a strategic gap in economic and scientific news. Demand for such content is growing, especially among young urban audiences and students, yet less than 10% of media outlets cover it. Traditional models relying on advertising or subsidies struggle to balance profitability and independence. In this context, SAT Magazine, with its fundraising drive and innovative approach, is positioning itself as a key player in developing and promoting productive information across the continent.

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