Saurabh Dadu Singhal elevated to performance marketing lead at L’Oreal India, ET BrandEquity

Saurabh Dadu SinghalL’Oreal India’s Saurabh Dadu Singhal has been elevated to performance marketing lead at the Professional Products Division.

Singhal announced on LinkedIn, ‘Thrilled to share that I’m stepping into the role of performance marketing lead for L’Oreal Professional Products Division, India!’

Rejoining L’Oreal 18 months ago as digital transformation lead for the Professional Products Division, Singhal drove the B2C digital transformation for the brand. He prioritised first-party data acquisition and activation, crafted and executed the CRM (Customer Relationship Management) and DDX (Digital Data Exchange) strategies for the division, and spearheaded customer experience (CX) initiatives to elevate brand engagement.

Holding an MBA in Marketing from SVKM NMIMS, Mumbai, Singhal began his career as an assistant manager at Idea Cellular in July 2012, later joining GE as a summer intern in Bangalore.

Following his summer internship, Singhal joined L’Oreal India’s Professional Products Division as a management trainee, progressing through various roles to become senior marketing manager by May 2022, a position he held for nearly six years. He then moved to Amazon India as a marketing manager before returning to L’Oreal once more.

• Published On May 15, 2025 at 08:39 AM IST

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