Schneider Electric Launches Innovative ‘Bring Home the Smart’ Campaign for Home Automation, ET BrandEquity

Highlights

• Schneider Electric has launched the integrated marketing campaign ‘Bring Home the Smart’ to enhance emotional connections with homeowners and key stakeholders such as retailers, builders, architects, and electricians.
• Key innovations featured in the campaign include the Miluz Zeta switches with an industry-first Air Quality Indicator, Miluz Zeta motion-sensing LED foot lamps for enhanced safety, and the Wiser Smart Home Automation solution offering GPS-enabled appliance control.
• Rajat Abbi, Vice President of Marketing for Greater India at Schneider Electric, emphasized that the campaign aims to redefine smart living by making intelligent technology intuitive and seamlessly integrated into consumers’ daily lives.

A still from an adSchneider Electric has unveiled its new integrated marketing campaign “Bring Home the Smart.” to communicate with the home owners. The marketing campaign forges a deeper emotional connection with homeowners and other key stakeholders like retailers, builders, architects and electricians.

The campaign, thus, moves beyond the functional messaging to highlight Schneider Electric’s global strengths in technology and innovation to create meaningful offers for the Indian market.

Schneider Electric’s direct engagement strategy is built on three core pillars: strengthening channel partnerships, launching differentiated products, and investing in consumer awareness and brand-building. At the heart of this strategy is a new campaign that highlights the company’s innovative home automation range, the company stated in a press release.

Key offerings include the Miluz Zeta switches with an industry-first Air Quality Indicator (AQI)—a unique feature that monitors indoor air quality in real time; Miluz Zeta motion-sensing LED foot lamps, designed to enhance safety and convenience throughout the home, lighting the way to safer nights where every step is guided; and the Wiser Smart Home Automation solution, which seamlessly adapts to diverse lifestyles. Wiser offers advanced features such as GPS-enabled appliance control and an energy management system, enabling smarter, more efficient living. These innovations exemplify Schneider Electric’s commitment to blending intuitive technology with everyday usability and elegant design.Rajat Abbi, vice president – marketing, Greater India, Schneider Electric, said, “With our new ‘Bring Home the Smart Campaign’, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”

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• Published On Jun 12, 2025 at 04:40 PM IST

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