‘Science of matchmaking is a mix of algorithms and psychology’

Many people are tired of endless swiping and shallow interactions: Poshak Agarwal In today’s algorithm-driven world, it’s only natural that matchmaking too is getting a technological facelift. Whether through swipe-based apps or advanced compatibility scoring, data science is increasingly shaping how people approach love. But the question remains: is this just another passing digital fad, or could it redefine how we build lasting relationships?We spoke with Poshak Agarwal, founder of Verona, a next-generation matchmaking platform that blends psychology, relationship research, and behavioral data. Our conversation explored whether scientifically backed matchmaking is emerging as a genuine necessity—or simply the latest tech experiment.For many, the idea of science playing a role in matchmaking sounds unusual. Why did you think this was the right direction? Poshak Agarwal: I noticed a recurring theme in conversations with hundreds of people. Dating apps provided endless choice but little clarity, while traditional matrimonial sites felt outdated and ineffective, often relying on superficial filters and vulnerable to fake profiles. Many still emphasize outdated measures like caste, horoscopes, or vague ideas of a “good family.” Neither approach really centers the individual. That’s when it struck me: we need something smarter—structured, research-driven, and rooted in psychology—to reflect who people truly are and what they need in a partnership.When you talk about the “science” of matchmaking, what exactly do you mean? Is it all about algorithms? Poshak Agarwal: It’s a mix of algorithms and psychology. At Verona, we use psychometric assessments, behavioral data, and principles from relationship psychology to match people beyond surface-level traits. We look at factors like communication styles, emotional intelligence, conflict resolution, and attachment patterns—dimensions of compatibility that have long been ignored. I’m not claiming science creates the perfect match, but it certainly improves the quality of potential partners.Are traditional matchmaking systems becoming obsolete? Poshak Agarwal: Not obsolete, but they need to evolve. Traditional matchmakers often depend on intuition, networks, or family ties—sometimes even caste or horoscopes—which can be restrictive. Science adds an objective layer that enhances, rather than replaces, human judgment. Think of it as a compass: it won’t walk the path for you, but it can help you head in the right direction. You’ve highlighted autonomy in matchmaking, especially in the South Asian context. Can you elaborate? Poshak Agarwal: In many South Asian traditions, the individual getting married is often the least consulted. Families, optics, and outdated checklists dominate the process. True compatibility, however, starts with self-awareness. People need to recognize their own needs and take ownership of their journey. At Verona, we don’t prioritize caste or family background—we focus on the individual, while still allowing families to play a supportive, healthy role.Critics say chemistry can’t be measured. How do you address that?Agarwal: They’re absolutely right—chemistry is unpredictable, and no algorithm can manufacture that spark. But we can create conditions for it to emerge. When two people are aligned on values, emotional needs, and communication, the chances of chemistry flourishing are much higher. Science reduces the trial-and-error process.How are users reacting to this structured, science-based approach? Poshak Agarwal: Very positively. Many people are tired of endless swiping and shallow interactions. They’re looking for something deeper and more intentional. Our users value that we take time to understand them and even involve trained psychologists and relationship experts in the process. Verona feels less like casual dating and more like mindful matchmaking—with therapy-like support built in.Do you think science-led matchmaking will last, or is it just a trend? Poshak Agarwal: I’m convinced it’s here to stay. As technology permeates our lives, people crave authenticity in relationships. Combining psychology with data is the only way forward. Matchmaking has always existed; science simply modernizes it for today’s world. It’s not a fad—it’s becoming a necessity.Finally, what’s next for Verona? Poshak Agarwal: We’re continuously refining our models and integrating new behavioral research. Our goal goes beyond just making matches—we want to help couples nurture their relationships. Upcoming features will include coaching, conflict-resolution support, and relationship health check-ins. Because love doesn’t end at finding a match—and neither does our role.



_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}