New Delhi: Sealy India Trading, a mattress brand, has launched its new Posture Advance range, made in India and designed to strengthen its premium product portfolio, said the company in a media release on Saturday.
The new line follows the opening of Sealy’s first manufacturing facility in Hyderabad in 2024, a 40,000 square feet unit that produces mattresses tailored for Indian consumers using the brand’s global manufacturing standards.
As part of its expansion strategy, Sealy India plans to grow its distribution network from the current 20 stores to over 100 Sealy gallery and studio outlets across tier 1 and tier 2 cities over the next three years.
“The new range reflects our focus on crafting products that combine Sealy’s global technology with India-specific comfort needs,” said Kushal Singh Yadav, national sales head of the company.
Sonali Dey, marketing head, Sealy India, added that the brand’s growth plans include expanding retail presence and strengthening dealer partnerships to drive wider accessibility.
- Published On Oct 25, 2025 at 09:06 PM IST
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