Our Terms & Conditions | Our Privacy Policy
Browsing Category
Marketing & Advertising Industry
A Financial Awakening, ET BFSI
25% of Working Gen Z in North India Hold Term Insurance, Tops National AverageA recent report titled ‘New Age Habits, Traditional Values: Gen Z’s…
Brands pile in, ads get shorter: IPL 18 rewrites the rules of cricket-time marketing: Report
The 18th edition of the Indian Premier League was a season of more—more advertisers, more categories, and ad clutter—but not necessarily more airtime. Despite only a modest 0.5% rise in average ad volume per match as compared with last…
Shah Rukh Khan in ₹285 Cr Pan-India Film with Sukumar?
Rumours are swirling that Shah Rukh Khan may soon headline India’s most expensive film yet, with a whopping £28.5 million (₹300 crore) offer reportedly on the table. The production house behind the buzz? Mythri Movie Makers, the banner that…
Can Commonly Used Slogans Like “One For All” Be Trademarked? Delhi High Court Answers
The Delhi High Court has held that slogans, particularly those which are descriptive or commonly used phrases, face a significantly high threshold for registration of trademark— unless they have acquired a secondary meaning.Justice Mini…
South African Flash Gala apples find sweet success in India’s growing market
In just six years, South Africa’s Flash Gala apple brand has grown from a market test to a breakout sensation in India, now accounting for more than 54% of the brand’s global…
STPI celebrates 34 years of catalysing India’s digital growth – Industry News
Software Technology Parks of India (STPI) marked its 34th Foundation Day, celebrating a legacy of driving India’s digital transformation and software export growth since its inception in 1991.
From its humble beginnings with three…
India’s Influencer Marketing Industry Poised for 25% Growth in 2025, Exceeding INR 3,600…
HighlightsIndia's influencer marketing industry is projected to reach an estimated valuation of INR 3,600 crore in 2024, with a 25 per cent growth anticipated in 2025, according to the…
Business News | India is a Preferred Place for Swiss Businesses: State Secretary for Economic…
Bern , June 11 (ANI): Helene Budliger Artieda, State Secretary for Economic Affairs, Switzerland, on Tuesday said India is a preferred place for Swiss industry, as she highlighted India's huge consumer base, firm…
Minda Corporation forms joint venture with Toyodenso to manufacture advanced automotive switches in…
Minda Corporation has entered into a strategic joint venture with Japan-based Toyodenso to provide end-to-end solutions for the Indian automotive switch market. The partnership will cover design, development, manufacturing,…
Shikhar Dhawan-Sophie Shine love story: India cricketer’s girlfriend reveals first meet; ‘He…
Shikhar Dhawan's new-found love Sophie Shine revealed her first impression on the Indian cricketing star, stating the batting stalwart had a 'very mischievous eyes'. Dhawan, who had a divorce with Aesha Mukherjee in 2023 after 11 years of…