Shemaroo Entertainment expands Anuja Trivedi’s role to chief strategy and marketing officer, ETBrandEquity

Anuja TrivediShemaroo Entertainment, a prominent name in India’s media and entertainment space, has announced an expanded role for Anuja Trivedi. Along with leading marketing, the central strategy team will now also report to her. With this enhanced mandate, Trivedi takes on the designation of Chief Strategy and Marketing Officer (CSMO).

This move underscores Shemaroo’s focus on long-term strategic growth, integrated brand positioning and sharper consumer alignment across its diverse portfolio of businesses.

Since joining Shemaroo as chief marketing officer in 2023, Trivedi has played a pivotal role in driving brand growth and enhancing the visibility of its TV, OTT and digital platforms. In her new role, she will now also spearhead strategic initiatives, working closely with cross-functional leaders to unlock synergies across Shemaroo’s various business verticals.

Trivedi brings rich, cross-disciplinary experience across strategy, revenue and content development. Before joining Shemaroo entertainment, she held leadership roles at Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC. At Disney Star, she spearheaded content strategy for both TV and digital, driving subscriber growth on Disney+ Hotstar and improving TV market share across key genres.

Hiren Gada, chief executive officer – Shemaroo Entertainment, said, “Anuja’s role expansion comes at a time when we are sharpening our strategic priorities to stay ahead in an evolving media and entertainment ecosystem. Her deep understanding of consumer behavior, market dynamics, and business transformation will be instrumental as we move into our next phase of growth. We look forward to her continued leadership in aligning Shemaroo’s strategic and brand goals.”

Arghya Chakravarty, chief operating officer – Shemaroo Entertainment, added, “Over the last two years, Anuja has been instrumental in shaping Shemaroo’s brand story. Her expanded role reflects our belief in her ability to bridge strategy with execution, drive cross-functional alignment, and keep the consumer at the center of all decisions. This expanded role will help us unlock greater value across the organisation.”

With Trivedi’s expanded mandate, Shemaroo is reinforcing its focus on strategy-led brand building and future-ready planning, as it continues to cater to the evolving preferences of Indian and global audiences

• Published On Aug 23, 2025 at 12:57 PM IST

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