Shinsegae Duty Free opens first-ever two-storey Louis Vuitton airport store

Shinsegae Duty Free has completed the opening of South Korea’s first-ever two-storey Louis Vuitton store at an airport.

With the official launch of the men’s section on the fourth floor today, the duplex boutique at Incheon International Airport Terminal 2 is now fully operational—seven years after the terminal first opened in 2018.

As South Korea’s primary gateway, Incheon International Airport serves as a premier platform for luxury brands to enhance visibility and engage with global travellers. Amid the rising share of individual travellers, Louis Vuitton has strengthened its footprint at the airport by expanding into Terminal 2 following its longstanding presence at Terminal 1.

Louis Vuitton made history in 2011 by becoming the first luxury brand in the world to open a boutique inside an airport, debuting at Incheon Terminal 1. Building on this legacy, the Maison introduced a women’s store on the third floor of Terminal 2 in February 2025. Today’s expansion completes the duplex concept, offering a dedicated men’s section on the fourth floor.

The newly opened men’s store showcases the full range of Louis Vuitton’s offerings—from “iconic” pieces like the Keepall and Horizon collections to ready-to-wear, shoes, accessories, fine jewellery, and fragrances.

By the end of this year, the exterior façade will also be completed, further reinforcing the boutique’s identity as a flagship presence for the brand in the airport retail landscape.

Shinsegae Duty Free operates a selection of top-tier brands at its flagship Myeongdong store—including Louis Vuitton, Hermès, and Chanel—and at Terminal 2, where brands such as Hermès (featuring the first double-façade store), Celine, and Bottega Veneta have also established a strong presence.

A Shinsegae Duty Free spokesperson commented: “The completion of the Louis Vuitton duplex store sets a new benchmark for luxury shopping at Incheon Airport. We will continue to strengthen our role as a strategic partner for global luxury brands by attracting more individual travelers and delivering differentiated customer experiences.”

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