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It’s a tale as old as time: bags are the easiest way to read the room in fashion, the surest predictor of a mood shift, and every season, there comes a moment when one style rises above the rest. Right now, that moment belongs to Gucci. The Giglio bag, which debuted at the house’s Cruise 2026 show in Florence this May, already felt significant on the runway: the name alone—taken from the lily that symbolises Florence—anchored it firmly in Gucci’s heritage. But it was the mood around the piece that really set it apart. After several years of fashion swinging between tiny “micro” bags and oversized minimal totes, the Giglio hit a sweet spot: roomy, sculptural, and designed to be noticed.
(Image credit: Gucci)
The appeal isn’t in the practical details so much as in the cultural timing. Designed by Gucci’s in-house team after Sabato De Sarno’s exit, the Giglio takes its cues from the brand’s rich archive while reflecting the spirit of the creative voices who’ve shaped the house in recent years. You can sense traces of that heritage—structured yet playful, expressive but not overblown—distilled into a bag that feels right for now. The Giglio sits right in the middle of that conversation: a bag that doesn’t disappear into the background but also doesn’t rely on flashiness to stand out. It’s big enough to feel useful, distinctive enough to feel fashion-forward, and timeless enough to hold its own in a sea of trend pieces.
(Image credit: Getty Images)
And while the Giglio commanded attention from the moment it appeared on the runway, Sienna Miller just cemented its real-world appeal. Spotted in London last week, the actor paired the tan tote with her signature relaxed tailoring, instantly giving the bag that lived-in ease she does better than anyone. It’s Miller’s enduring style talent: the ability to make a brand-new piece look as though it’s been part of her wardrobe forever. Adding to its momentum, Dakota Johnson has also been spotted with the spacious tote, styling it in her own understated, polished way.
Set to be the bag of the season, shop the Gucci Giglio below.
Shop The Gucci Giglio Bag
Gucci
Gucci Giglio Large Tote Bag
The tan shade worn by Sienna, also available to personalise with your own monogram.
Gucci
Gucci Giglio Large Tote Bag
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