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Karaoke technology company Singa has partnered with Warner Music Group on what is described as a “game-changing” deal.
This agreement, which includes Warner Chappell and Warner Recorded Music, significantly expands Singa’s karaoke song catalogue beyond its existing 120,000 soundalike recordings to include a large collection of original master recordings.
“This game-changing deal allows karaoke singers at home and Singa-powered venues worldwide to perform songs by iconic Warner Music Group artists, all using the original backing tracks,” said Singa’s co-founder and CEO, Atte Hujanen. “This creates a more enjoyable and authentic singing experience that no other karaoke provider can offer.”
Marking Singa’s first deal with a major label, the partnership provides users with access to original recordings.
“We’re redefining what karaoke can be, and this collaboration is a major step toward modernising what has long been the last analog bastion of the entertainment industry,” said Hujanen.
We’re redefining what karaoke can be
Atte Hujanen
“With this partnership, we’re ushering in a new era of karaoke where music becomes a more dynamic experience for fans,” said John Rees, SVP strategy and business development, Warner Music Group. “This collaboration not only enhances the way people engage with music, but also creates valuable opportunities for our artists and songwriters, enabling them to reach more fans and unlock new revenue streams. Together, we’re paving the way for continuous innovation in music.”
In addition to Warner Music Group’s extensive catalogue, Singa has secured deals with music publishers and indie labels.
Singa’s investment in rights management technology ensures that all music use is “transparent to rights-holders”, according to the announcement. The company has partnered with back-office service providers to develop usage tracking and revenue reporting tools.
Since 2015, the Finnish company has launched its karaoke streaming service in 34 countries, including 2,000 hospitality venues and two million registered home singers. Singa Business works with bars and entertainment venues on the karaoke service.
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