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The brand has sold 41,748 cars this year from January to July, up from 17,565 units during the same period last year.
The Kylaq sub-4 metre SUV has sparked a dramatic transformation in Skoda India’s fortunes, more than doubling the brand’s sales in the first seven months, and placing it firmly in the compact SUV spotlight.
Since deliveries began on January 27, 2025, Skoda has sold 27,091 units of the Kylaq – 65% of the total 41,748 units sold by the automaker during January-July 2025. The Kylaq also helped Skoda achieve its highest-ever monthly sales in March 2025, selling a record 7,422 units, and has helped more than double its sales from 17,565 units (January-July 2024) to 41,748 units (January-July 2025).
Ashish Gupta, brand director, Skoda Auto India, told FE that the Kylaq entered a segment that contributes almost 30% to the total industry volume. “The Kylaq brings together everything that Indian customers have come to appreciate from Skoda – solid build, safety, European design and engineering, and great driving dynamics. Even before the official launch, we saw strong interest from across the country,” he said. “It has helped us move four positions to number 7 in the Indian automotive industry in terms of sales.”
How has Kylaq been able to appeal to the masses?
Auto analysts told FE that competitive pricing and a wide variant range have helped Skoda tap a large customer base. “The Kylaq is available in seven variants, in both manual and automatic gearbox options.
Manual variants are priced from Rs 8.25 lakh to Rs 12.89 lakh, ex-showroom, and automatic ones are available from Rs 10.95 lakh to Rs 13.99 lakh,” an analyst said.
“These are very good prices for a solid European SUV that also has enough space for a small family. A reason Skoda has been able to price it so competitively is high localisation, possibly to the tune of 96%.”
Gupta added that urban areas are seeing a healthier demand for automatic variants, while tier-3 centres are leaning towards a mix of manual and automatic transmissions.
Another reason for its success is that the Kylaq offers a compelling mix of features usually seen in more expensive segments – in terms of spaciousness, safety, and comfort – making it especially appealing to first-time buyers and customers from smaller towns, where Skoda had been relatively underrepresented.
Brand promotion, including celebrity endorsements – actor Ranveer Singh became the brand ambassador of the Kylaq on February 20, 2025 – further boosted its desirability.
But while the Kylaq is doing well, it has possibly taken away sales from other Skoda cars that are a bit more expensive.
Impact of Kylaq’s sales on Skoda’s other SUVs
For instance, sales of the slightly bigger Kushaq SUV (from Rs 10.99 lakh to Rs 19.09 lakh) have dropped from 1,371 units in January to just 901 units in July, and those of the Slavia sedan (from Rs 10.49 lakh to Rs 18.33 lakh) have dropped from 1,510 units in January to 1,168 units in July.
Gupta, however, said that the Kylaq hasn’t eaten into sales of other Skoda cars such as the Kushaq. “We have always been very clear about the positioning of the Kylaq and the Kushaq. While they share the same Skoda DNA, they cater to different customer needs,” he said. “The Kylaq appeals to younger families looking for a sporty sub-4 metre SUV with great value. The Kushaq, on the other hand, is for buyers looking for a different set of features, and a choice of varied engines and transmissions.”
Skoda’s expansion of its sales and service network to nearly 300 touchpoints nationwide is another key reason behind its recent success. This network growth complements competitive pricing and product localisation, making Skoda vehicles accessible to a wider Indian audience.
In summary, while the Kushaq – launched in 2021 – laid the foundation for Skoda’s resurgence with its premium performance, it is the Kylaq’s strong market fit that has propelled the brand into a new era of growth and relevance in one of the world’s most dynamic auto markets.
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This article was first uploaded on August twenty-five, twenty twenty-five, at eleven minutes past one in the afternoon.
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