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Men’s apparel and lifestyle brand Snitch has announced the launch of its 50th India store in Bengaluru’s HRBR Layout at Kalyan Nagar, marking a significant milestone in the direct-to-consumer brand’s retail expansion. To celebrate the opening, Snitch will offer a flat 50% discount for the first 50 minutes on March 28 at the new outlet.
Outside Snitch’s new Bengaluru store – Snitch
“Our journey has been incredible, and reaching our 50th store is a moment of pride for the entire Snitch family,” said Snitch’s founder and CEO Siddharth Dungarwal in a press release. “Our rapid growth reflects the love and trust of our community, and we are thrilled to celebrate this golden jubilee with Bengaluru. The city’s energy and fashion-forward culture make HRBR Layout the perfect location for this milestone store.”
Snitch selected HRBR Layout for its youthful and fashion-conscious demographic, as the area is known for its cafés, co-working spaces, and student presence, according to the label. The location aligns with Snitch’s target audience of Gen Z shoppers and young professionals seeking contemporary menswear.
The new Bengaluru outlet features modern, minimalist interiors and retails a wide selection of contemporary menswear, including streetwear and occasion wear. The brand aims to harness its ongoing brick-and-mortar expansion to strengthen its position in India’s fast fashion market. Launched as an online-first venture in 2020, Snitch aims to reach 100 stores by the 2026 financial year and reported a 60% revenue increase from September to October 2024, driven by its growing retail footprint.
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