Sony Music announces Bash Jameson as new label manager

Sony Music Africa has officially announced the appointment of Bash Jameson as its new label manager, marking a significant move in the company’s continued commitment to elevating African talent on the global stage.

Bash rose to prominence as the former manager of award-winning rapper Nadia Nakai during her tenure under Cassper Nyovest’s label, Family Tree. His behind-the-scenes influence played a key role in shaping her brand and expanding her reach in the highly competitive South African hip-hop scene.

After parting ways with Family Tree, Bash stepped into the spotlight in his own right, making waves as an artist and creative entrepreneur. His transition from artist management to recording artist showcased his versatility and deep understanding of the music business from many angles.

With this new chapter at Sony Music, Bash is expected to bring a fresh and dynamic energy to the label’s operations. Insiders said his deep roots in the local music ecosystem, combined with a global outlook, make him the perfect fit for the role.

Speaking about his appointment, Bash said: “I’m thrilled to be welcomed to the Sony Music family. My passion for African music and sharp industry insight align with our vision to nurture and propel African talent to the world stage.”

Fans and industry peers have taken to social media to congratulate Bash on his new role, applauding the move as a win for the culture and a step forward for industry representation behind the scenes.

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