Sony Taps Post Malone to Launch Latest ANC Headphones

Photo Credit: Sony

Sony has tapped Post Malone to launch its WH-1000XM6 noise canceling headphones. Posty is now a big face in Sony’s ‘For the Music’ campaign.

“Great sound is essential for me when I’m making and listening to music,” says Post Malone. “These new noise canceling headphones make you feel completely inside the music.” And so the well-priced sponsorship pitch begins.

Apparently there’s lots of room for improvement in headphone tech. Sony has enhanced the adaptive noise cancellation optimizer on this refresh of its popular ANC headphones—covering a broader range of frequencies to minimize ambient noise.

The WH-1000XM6 headphones are powered by Sony’s new HD Noise Canceling Processor QN3, which the electronics giant says is seven times faster than its predecessor. It also works in tandem with a 12-microphone array—up from eight in the previous model.

This updated system delivers real-time adaptive noise cancellation, precisely tuning out distractions from a bustling street, noisy office, or the hum of the airplane while in flight. The headphones also feature a new driver unit for richer detail, clearer vocals, and improved balance.

The WH-1000XM6 offers up to 30 days of battery life with ANC enabled and a quick-charge feature that provides three hours of playback with just three minutes of charge time. At launch, this new model is available in three colorways including Black, Midnight Blue, and Platinum Silver. The design is also more compact and portable, featuring a foldable structure and a newly designed, asymmetrical headband for improved comfort during long listening sessions. With foldable earcups, the XM6 is already improved as part of an everyday carry kit compared to the XM5’s fixed design.

Sony also refined the shape of the buttons on the side of the earcup based on user feedback. The power button is now round, which helps distinguish it from other buttons by feel alone. One common complaint about the XM5 series is that the similarly shaped buttons were not easy to tell apart when wearing them. The XM6 refresh also includes physical + and – buttons for volume control, rather than relying on touch swipes as previous models did.

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