Our Terms & Conditions | Our Privacy Policy
The Miami Dolphins will face the Washington Commanders on November 16. (Rich Storry/Getty Images)
Sports Illustrated Tickets (SIT), the events and ticketing arm of the prestigious US sports publication, has partnered with the Spanish arm of American football’s elite NFL to support its first-ever Spanish fixture.
As an official NFL international fan experience partner, SIT will activate around the fixture and will receive a strong branding presence around the game, including on in-stadium LED signage, on the jumbotron, and the NFL’s social media and digital platforms.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Find out more
Spain’s first international game will take place on November 16 with the Washington Commanders facing the Miami Dolphins at Madrid’s iconic, 84,000-capacity Santiago Bernabeu stadium.
The multi-year contract also covers future NFL international games, and additionally, SIT will also activate around the NFL 2025 season opener, and will serve as the presenting partner in Spain for the official watch party for the season-ending Super Bowl in 2026.
Speaking to Sportcal, the company’s chief executive, David Lane, said: “Everything came together in a way that it’s going to allow us to be able to execute with the best possible experience, the best possible support for the NFL.
“The game may be held in Madrid, but this is a global event, and a global audience will be tuning in, so it creates increased awareness and opportunities for us as Sports Illustrated Tickets.
“The Spanish market is a focus for us, and we’re in active conversations with multiple opportunities and partners down there. This [partnership] just helps to start that foundation of what we think is one of the biggest opportunities we see in the world.
“With a partner like the NFL, a stadium [like the Bernabeu], and the team that’s responsible for local operations, they are capable of putting on what will be a spectacular game.”
SIT is also one of the NFL’s officially licensed sale channels on the NFL Ticket Network.
SIT, which is involved in fan engagement-centric partnerships with several NFL sides, has expanded its presence in Europe of late, most recently partnering with English second-tier soccer side Birmingham City, which has perhaps been most notable of late for the presence of minority owner Tom Brady, an NFL legend, who was the subject of a recent docu-series centered around his 0.5% stake in the team.
On the future of SIT’s presence in Europe, Lane added: “I think for us, [the key is] finding partners that recognize how we can truly make a difference, to the organization, to the fans, to the experience.
“We see so many opportunities, and we walk from the majority of them because it’s just not the right fit. It’s not the right opportunity for us.
“For us, it’s not [about] overextending ourselves and trying to be in 500 locations and just diluting our message; each one needs to be successful. The fans have an expectation, and in each fan base, in each club, in each venue, we need to make sure that we are successful at each partnership, not just to put another logo on the website.”
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
Aggregated From –
Comments are closed.