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A still from the adSpykar Lifestyle has launched its new campaign, “Daur Apna Hai,” celebrating the confidence, self-expression and pride of contemporary India.
The campaign reflects the brand’s belief that this is India’s moment to shine on the global stage, resonating with a youth that is vibrant in heart, mind and soul.
At the core of the campaign is a high-energy rap anthem created in collaboration with artists Wicked Sunny, Dharmik and the Vixens Crew. The track captures the grit, ambition and talent of today’s youth, aligning with Spykar’s legacy as a homegrown denim brand known for its perfect fit for Indian bodies and authentic style.
Having evolved from a denim pioneer to a full-fledged lifestyle brand, Spykar continues to emphasise quality, comfort and designs that meet international standards while staying rooted in Indian identity. The “Daur Apna Hai” campaign will be amplified across digital platforms, retail touchpoints and youth-centric channels, driving conversations around originality, individuality and the spirit of new India.
Talking about the campaign, Sanjay Vakharia, co-founder and chief executive officer of Spykar Lifestyle, said, “Spykar has always been a brand that stands for the young and restless Indian spirit — self-made, unapologetic and ambitious. Daur Apna Hai stems from the same philosophy. The rap anthem is just the first step of this larger campaign, which marks the beginning of an exciting new chapter. We will soon be unveiling more initiatives, collaborations and stories that speak to our audience and celebrate Indian creativity.”
Watch the film here:
- Published On Sep 27, 2025 at 02:30 PM IST
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