Suhana Khan Chosen as the New Face of Adidas India, Marketing & Advertising News, ET BrandEquity

Highlights

• Adidas India has appointed Suhana Khan as the newest ambassador for the brand, merging its iconic heritage with contemporary energy.
• The collaboration places a renewed focus on Adidas Originals’ classic sneaker franchise, the Superstar, which continues to appeal to the new generation.
• Suhana Khan expressed her excitement about joining the Adidas family, highlighting the brand’s cultural significance and legacy that inspires many globally.

Suhana KhanAdidas India has announced Suhana Khan as the newest face of the brand. This collaboration signals the start of a new chapter that blends iconic heritage with fresh energy as the brand continues to champion the next generation of creative voices.

The announcement with Khan also marks a renewed spotlight on Originals’ classic sneaker franchises, Superstar, that has stood the test of time and continues to resonate with the new generation.

It’s a reminder that while trends come and go, Originals stay iconic, rooted in legacy, inspired by the present, and reinterpreted through the people who wear them, the brand stated in a press note.

Khan shared, “I’m super thrilled to be joining the iconic Adidas family. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special.”

Neelendra Singh, general manager, Adidas India, added, “Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation.”

With Khan joining the brand, Adidas India continues to redefine what it means to be iconic—rooted in legacy, inspired by the present, and driven by the voices of tomorrow, it added.

• Published On Jun 3, 2025 at 11:40 AM IST

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