SuperYou forays into protein chips; aims to become Rs 500 crore brand in 5 years, ET Retail

New Delhi: Snacking brand SuperYou, co-founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, has expanded its product portfolio with the launch of multigrain protein chips, aiming to capture a larger share of India’s fast-growing functional foods market, the company said in a media release.

The new chips variants mark SuperYou’s entry into the high-protein savory snacks segment, building on the momentum of its Protein Wafer Bars, which sold 1.6 million units within 90 days of launch in November 2024.

“We’re taking the guilt out of snacking,” said Ranveer Singh. “This is a step towards making protein-rich snacks more enjoyable and mainstream.”

Nikunj Biyani said that the brand is targeting the ₹500 crore revenue milestone within five years. “We’re not just here to participate—we want to lead and define the protein snacking category in India,” he said.

Since its launch, SuperYou has clocked 25–30% month-on-month growth, backed by demand for clean-label, functional snacks, it shared.

The company secured Series A funding from Zerodha’s Rainmatter Capital in December 2024 to fuel expansion. While the investment amount was undisclosed, the funds are being deployed to scale production and diversify the product lineup with cereals, biscuits, powders, and more snacks.

SuperYou is also expanding its reach with an omnichannel distribution strategy, making the new chips available across e-commerce platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in offline stores including Reliance Retail, 7-Eleven, Noble Chemist, and over 1,000 general trade outlets.

As India’s protein chips market is projected to hit USD 99.3 million by 2030 at a CAGR of 10.8%, SuperYou is betting on early innovation and wide accessibility.

• Published On May 23, 2025 at 09:59 AM IST

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