Swiss Military opens its first exclusive brand outlet in India

By Pune Media On Jun 3, 2025

Swiss Military, a global lifestyle brand has expanded its presence in the Indian market with the launch its first-ever exclusive brand outlet (EBO) in the country.

Swiss Military opens its first exclusive brand outlet in India – Swiss Military

The store located in Surat, Gujarat marks a significant milestone for the brand in India, where it has already established over 4,000 retail touchpoints across cities.

Commenting on the launch, Anuj Sawhney, managing director at Swiss Military India in a statement said, “The launch of our first exclusive brand outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the centre of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value.”

“The brand’s decision to launch in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets,” he added.

Swiss Military diverse portfolio spans across categories that includes travel gear, small consumer appliances, and apparel. It retails through its stores, online marketplaces and quick commerce platforms.

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