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Town staff warn council of ‘sticker shock’ over the potential cost of the new signs, multi-year approached planned
The Blue Mountains council has endorsed a more traditional design for new gateway and wayfinding signs the town is planning to install over the next several years.
At its committee of the whole meeting on May 26, council received a staff report that was a culmination of an extensive process to study options for new town welcome signs, wayfinding signs and signs identifying local communities and hamlets.
“It’s very exciting to share these concept designs,” said Allan Gibbons, the town’s manager of communications and customer service.
The town started the sign project in Feb. 2025. Gibbons explained that for many months the town has engaged in a process to get public feedback on designs for new town signage. Public engagement included: a questionnaire, design concept meetings with residents and local businesses, one-on-one interviews with councillors and an engagement table set up in the atrium at town hall.
Gibbons said the process resulted in “lots of great feedback.”
Town staff presented council with two concepts for the new signage.
The first was a vertical slatted style meant to mimic corduroy or a recently groomed ski run.
The second concept was billed as more traditional, incorporating the shape of the escaprment and the colour blue alongside rustic wood posts.
Members of council thanked staff for their hard work on the project and offered praise for both concepts. Council voted 5-1 in favour of proceeding with the second concept. Coun. June Porter preferred concept one. Mayor Andrea Matrosovs was absent.
Staff explained that they were asking for council’s endorsement of a design concept for the signs and for the next phase of the project, staff will return with a report detailing a fabrication and implementation plan for the signs. The report will include potential sign locations, as well as funding sources.
Tim Hendry, the town’s director of strategic initiatives, warned council of potential “sticker shock” over the price of the project.
“These signs are not cheap,” he noted.
The report estimated that each gateway sign would cost between $40,000 and $50,000, each community entrance sign would be $20,000 – $25,000 and the village/hamlet signs would be $10,000 to $20,000 each.
Hendry said town staff are planning a multi-year approach to phase in the implementation of the new signs.
Deputy Mayor Peter Bordignon called the estimates in the report “Gucci pricing” and said with a design finalized the town could find ways to lessen the costs.
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